Brand Tone

Professional, Helpful, Reliable, Accessible, Quality-focused

Brand Values

• •Quality
• •Affordability/Reasonable Pricing
• •Accessibility/Availability
• •Customer Well-being/Improved Quality of Life
• •Service

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Professional, Helpful, Reliable, Accessible, Quality-focused), key messaging points, preferred terminology (e.g., "clients," "patients," "health and recovery"), and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Prioritize Clarity and Information: Given the nature of medical supplies, ensure all copy is clear, accurate, and provides essential information without jargon where possible. If technical terms are used, explain them simply. The focus should be on helping the customer make informed decisions.
• •Emphasize Benefits and Solutions: Frame product descriptions and marketing messages around how the supplies help the user – focusing on improving quality of life, aiding recovery, ensuring safety, or providing comfort. Connect products to the values of well-being and reliability.
• •Maintain a Helpful and Empathetic Stance: Especially in customer interactions (social media, emails, support), ensure the tone is empathetic and supportive. Acknowledge the challenges customers might be facing and position the brand as a helpful partner.
• •Ensure Consistency Across All Channels: Whether it's the website, Facebook posts, product listings on e-commerce sites, or customer service scripts, the tone and core messages should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Supplier of Comprehensive Medical Equipment, Economical Option, Local Provider, Limited Online Review Footprint

Copy Examples

• •Headline: Need Quality Medical Supplies? We Deliver Care to Your Doorstep. Body: At Golden Horse Medical Supplies, we understand the importance of reliable healthcare products. From mobility aids to essential hospital equipment, find everything you need at reasonable prices. Shop online for nationwide delivery or visit our Quezon City store. Your health is our priority.
• •Headline: Your Partner in Health and Recovery. Body: Golden Horse Medical Supplies: Providing a complete range of medical equipment to support your well-being. We're committed to offering high-quality, affordable solutions for home care, clinics, and hospitals across the Philippines. Let us help you improve your quality of life.
• •Headline: Affordable Doesn't Mean Compromise. Quality Medical Supplies You Can Trust. Body: Get the best value for essential medical and hospital supplies. Golden Horse Medical Supplies offers a comprehensive selection from trusted brands, ensuring you receive durable and effective products without overspending. Your health journey deserves reliable support.
• •Headline: Expertly Sourced, Caringly Delivered. Body: With years of experience, Golden Horse Medical Supplies is your reliable source for everything from daily living aids to specialized hospital equipment. We are dedicated to providing accessible and high-quality products recommended by healthcare professionals. Questions? Our team is here to help!
• •Headline: Peace of Mind with Every Purchase. Body: Choosing the right medical supplies is crucial. Golden Horse Medical Supplies ensures every product meets quality standards for your safety and comfort. As your one-stop medical shop in Metro Manila and online, we're committed to serving your healthcare needs promptly and professionally.