Brand Tone

Artisanal & Story-Driven, Elegant & Sophisticated, Ethical & Conscious, Personal & Expressive, Heritage-Inspired & Modern, Friendly & Attentive

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Ethical Responsibility & Sustainability
• •Self-Expression & Individuality
• •Storytelling & Meaning
• •Customer Connection
• •Artistic Innovation

Best Practices

• •Emphasize Heritage & Craftsmanship: Consistently weave in the narrative of Istanbul's Grand Bazaar artisans and the handcrafted nature of each piece. Use terms like artisanal, handcrafted, heritage, and tradition.
• •Tell the Story Behind the Piece: For product descriptions, go beyond materials and dimensions. Explain the inspiration, symbolism, or the cultural significance of the design, connecting it to captivating stories and self-expression.
• •Highlight Ethical & Conscious Choices: Regularly mention the use of sterling silver, old stock gemstones, and eco-conscious or ethical practices. This reinforces brand values and appeals to mindful consumers.
• •Maintain an Elegant & Evocative Language: Use descriptive and sophisticated language that reflects the quality and aesthetic of the jewellery. Words like exquisite, timeless, radiance, and allure can be effective.
• •Focus on Individuality & Connection: Frame the jewellery as a means for personal expression and a way to connect with deeper meanings or stories. Use phrases like celebrate self-expression, unique pieces, personal passions, and human connections.

Social Perception

Positive Customer Experiences, Appreciation for Uniqueness, Trusted Brand, Valued for Ethical Approach, Seen as High Quality

Copy Examples

• •Headline: Whispers of Istanbul, Crafted for You. Discover Golden Horn Jewellery – Where Heritage Meets Modern Radiance. Body: Each Golden Horn piece is more than adornment; it's a story handcrafted in the tradition of Grand Bazaar artisans, reimagined for today’s discerning individual. Ethically sourced, exquisitely designed.
• •Product Focus (e.g., Ancient Bee Pendant): Embrace the strength of community and the beauty of transformation. Our Ancient Bee Pendant, meticulously crafted from sterling silver and adorned with calming blue chalcedony, is a daily reminder of nature's wisdom and shared effort. A timeless talisman, ethically made.
• •Brand Story Snippet: From the historic heart of Istanbul's Golden Horn to the vibrant pulse of London, we bring you jewellery that carries a legacy. Golden Horn blends centuries of artisanal skill with contemporary elegance, creating unique keepsakes that speak to your soul.
• •Call to Action/Ethical Angle: Wear your values. At Golden Horn, every curve and gemstone is a testament to ethical craftsmanship and timeless design. Explore collections born from purpose and passion.
• •Instagram Caption: Sunlight on the Bosphorus, captured in silver and stone. ✨ Our latest collection draws inspiration from the vibrant history of the Golden Horn, each piece handcrafted to tell its own unique tale. Discover jewellery that’s as individual as you are. #GoldenHornJewellery #HandcraftedLuxury #EthicalFashion #StoriesInSilver