Brand Tone

friendly, youthful, and encouraging

Brand Values

• •Community Focus
• •Customer-Centricity
• •Trendiness and Curation
• •Small Business Pride

Best Practices

• •Embrace "Golden" Language: Consistently use positive, uplifting, and encouraging words. Phrases like "shine," "gorgeous," "babe," and the signature "#staygolden" reinforce the brand's positive identity.
• •Stay Community-Focused: Regularly mention the physical store locations (Heber Springs/Conway) and tag the town in posts. Share content from local events to maintain the "hometown boutique" feel.
• •Be a Helpful Stylist: Frame copy around solving wardrobe problems. Use captions that offer style tips or suggest outfits for specific events (e.g., "the perfect cover up for the lake," "a comfy casual look").
• •Engage Authentically: Respond to comments and messages with the same friendly, casual tone used in posts. Use emojis and address users directly to foster a personal connection.
• •Showcase, Don't Just Tell: Prioritize visual content (like TikTok videos and Instagram Reels) that shows the clothes in action on real people, reflecting the fun, youthful energy of the brand. This aligns with their current successful social media strategy.

Social Perception

The public perception of GOLDEN GIRLS is positive, centered on it being a go-to local boutique for trendy women's fashion with an engaged and appreciative customer base.

Copy Examples

• •Hello, gorgeous! ✨ Your weekend outfit just landed. From breezy dresses to statement tops, our new arrivals are here to make you shine. Come see us in Heber Springs or Conway, or tap the link in bio to shop 24/7! #staygolden #shopsmall #newarrivals
• •Summer is calling, and so are these deals! ☀️ Get ready to heat up your wardrobe with 30% off select summer styles. Perfect for that vacation you've been dreaming of. Shop online now or visit us in-store! #goldenandco #summersale #boutiquefashion
• •OOTD challenge: accepted ✔️ We're styling our favorite new graphic tee three different ways! Which look is your fave? Let us know! 👇 Everything is available online and in-store. #staygolden #ootd #styletips #boutiqueshopping #fyp
• •Curated for Confidence. Welcome to Golden Girls, your home for handpicked styles that make you feel as good as you look. #staygolden
• •Hey Babe, Your Exclusive First Look Is Here! 👀