Brand Tone

Enthusiastic and Gamer-Focused, Approachable and Friendly, Informative and Helpful, Humorous (on TikTok), Direct and Sales-Oriented (on website/product pages)

Brand Values

• •Passion for Gaming
• •Customer Satisfaction
• •Product Quality/Selection
• •Community Engagement
• •Accessibility (Information & Support)

Best Practices

• •Embrace the "Tío Golden" Persona: Consistently use this friendly, approachable, and knowledgeable "uncle" figure in communications where appropriate, especially on social media, to build familiarity and trust.
• •Speak the Gamer Language: Incorporate relevant gaming slang, humor, and references (e.g., "level up," "dominate," "max FPS," "rig") authentically to connect with the target audience. Avoid overdoing it to the point of being cringey.
• •Balance Enthusiasm with Information: While excitement is good, ensure that product descriptions and informative content are also clear, concise, and provide the necessary technical details gamers look for.
• •Be Responsive and Engaging: Mirror the brand's social media activity in all communications. Encourage interaction, ask questions, and respond to comments and messages in a timely and helpful manner, maintaining the friendly tone.
• •Transparency is Key (Especially Given Mixed Reviews): While maintaining a positive tone, acknowledge and address customer concerns constructively. If there are known issues (like potential shipping delays), proactive and honest communication can help manage expectations and build long-term trust, even if it means tempering some of the "hype" with realistic information. This will be crucial for improving the mixed social perception regarding reliability.

Social Perception

Generally Positive, but with Notable Concerns. Seen as a Key Player for Gamers in Chile. Trustworthy for many, but some have had negative experiences. Engaging on Social Media

Copy Examples

• •🔥 LEVEL UP YOUR SETUP! 🔥 The beastly [Product Name] just landed at Golden Gamers! Get ready to dominate the game like never before. 😎 Link in bio before Tío Golden runs out! #NewGear #GamingPC #ChileGamers #GoldenGamers
• •(Upbeat, trending audio) Video showing a fast-paced PC build. Text overlay: "From parts to power! 🚀 Another dream machine built by your Tío Golden. What should we build next? Drop your spec wish list below! 👇 #PCBuild #GamingSetup #Tech #GoldenGamersCL"
• •🚨 HYPERDRIVE DEALS! 🚨 Unleash max FPS without maxing out your wallet. Limited-time offers on select [Product Category, e.g., GPUs, Monitors]. Shop now and make your rig legendary! [Shop Now Button]
• •Is the [Product Name] worth your gold? 🤔 Tío Golden dives deep in this 100% honest review! We unbox, test, and tell you EVERYTHING you need to know before you buy. Let us know in the comments what product you want us to put to the test next! 👇 #ProductReview #GamingHardware #[ProductName]
• •Your quest for the ultimate gaming setup ends here! 🎮 From powerful PCs to precision peripherals, Golden Gamers has everything you need to conquer new worlds. Visit goldengamers.cl – Chile's choice for top-tier gaming gear! #GamersChile #PCGaming #TiendaGamer