Brand Tone

Inspirational & Aspirational, Friendly & Engaging, Practical & Helpful, Confident & Established, Joyful & Lifestyle-Oriented

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Customer Satisfaction & Experience
• •Outdoor Living & Enjoyment
• •Accessibility & Value

Best Practices

• •Focus on Benefits, Not Just Features: Explain how the product improves the customer's life and enables positive experiences.
• •Use Inspirational and Evocative Language: Use words and phrases that help to create an emotional connection and aspirational appeal.
• •Maintain a Friendly and Approachable Voice: Use contractions, ask questions to engage the audience, and adopt a conversational style.
• •Showcase Real-Life Enjoyment: Incorporate user-generated content and testimonials to add authenticity and relatability.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, ad copy, and customer service interactions is aligned.

Social Perception

Positive, Reliable for Outdoor Structures, DIY-Friendly (with caveats), Good Customer Support, Engaged Community

Copy Examples

• •Headline: Create Your Everyday Escape. Body: Imagine stepping into your backyard and feeling the stress melt away. With Sunjoy gazebos and pergolas, transform your outdoor space into a sanctuary for relaxation, family gatherings, and unforgettable moments. Quality that lasts, memories that endure. #SunjoyLife #OutdoorOasis
• •Headline: Weekend Project, Lifetime of Joy. Body: Ready to upgrade your backyard? Our easy-to-assemble outdoor structures are designed for DIYers of all levels! Pre-cut parts and clear instructions mean you're just a weekend away from the backyard of your dreams. Let's build something beautiful together! #SunjoyDIY #BackyardGoals
• •Headline: More Than Just Shade. It's a Lifestyle. Body: From sunny afternoons to starlit evenings, our stylish and durable gazebos provide the perfect setting for every occasion. Host the perfect BBQ, enjoy a quiet morning coffee, or simply unwind in your personal haven. Discover the Sunjoy difference. #OutdoorLiving #SunjoyMoments
• •Headline: Built for Your Life, Designed for Your Style. Body: Quality craftsmanship meets innovative design in every Sunjoy product. Choose from a wide range of gazebos, pergolas, and fire pits to perfectly match your home's aesthetic and create an outdoor space you'll love for years to come. Explore the collection! #SunjoyStyle #HomeImprovement
• •Headline: Your Dream Backyard Awaits. We're Here to Help. Body: Got questions about choosing the perfect gazebo? Need assembly tips? Our friendly team and helpful online resources are here to guide you every step of the way. Let's make your outdoor vision a reality. #SunjoySupport #OutdoorSanctuary