Brand Tone

Aspirational and Accessible, encouraging, positive, and focused on empowerment. It blends the allure of luxury with practicality and affordability, while being trendy and welcoming to all.

Brand Values

• •Accessibility
• •Empowerment and Confidence
• •Quality and Curation
• •Customer Satisfaction

Best Practices

• •Always Blend Aspiration with Affordability: Every piece of copy should balance the "golden" (luxurious, desirable) with the "envy" (accessible, affordable). Use words like "luxe," "radiant," and "glow" but pair them with "smart price," "value," or "affordable" to reinforce the core value proposition.
• •Focus on Empowerment, Not Perfection: Frame products as tools for self-expression and confidence. Use phrases like "Enhance your style," "Express yourself," and "Feel confident in your skin" instead of language that implies "fixing flaws." This aligns with the stated value of empowerment.
• •Keep it Simple and Direct: The brand's promise is straightforward —trendy products at low prices. The copy should reflect this. Avoid overly technical jargon. Be clear, concise, and focus on the primary benefit to the customer (e.g., "Brighter skin," "A flawless look," "Effortless organization").
• •Create a "Golden" Glossary: Develop a list of on-brand words and phrases (e.g., Glow, Radiance, Shine, Effortless, Chic, Smart, Savvy) and off-brand words (e.g., Cheap, Fix, Flaws, Problems). This ensures anyone writing for the brand can maintain consistency.
• •Use an Enthusiastic and Positive Voice: The tone should always be upbeat, encouraging, and friendly. Use exclamation points and positive adjectives. The brand is a beauty-loving friend sharing great finds, not a cold, corporate retailer. Phrases like "Join us on this beauty journey!" set a welcoming and enthusiastic tone.

Social Perception

Primarily controlled by the brand's own website, projecting an image of a reliable, budget-friendly source for trendy beauty products. However, due to limited external reviews and a scattered social media presence, the wider public perception is difficult to gauge and may lead to caution from potential customers due to a lack of social proof.

Copy Examples

• •Don't just wake up, glow up. ✨ Our 24K Gold Eye Masks are your 15-minute secret to looking like you had 8 hours of sleep. Infused with hydrolyzed collagen and gold extract to hydrate and brighten. Because luxury shouldn't be a dream, it should be your routine. Tap to shop!
• •Beauty Trends Don't Have to Break the Bank. Get the viral looks you love, for less. At Golden Beauty Envy, we curate the highest quality skincare and makeup so you can express your unique style with confidence. Shop now for free shipping on orders over $50!
• •Unlock Your Radiance: Elements Vitamin C Whitening Soap. Ready for a complexion that speaks for itself? Our Vitamin C Soap is your daily dose of brilliance. It's crafted to gently cleanse while targeting dullness and uneven skin tone. We believe everyone deserves to put their best face forward, and it starts with skin that feels as good as it looks. Add this essential to your cart and let your natural beauty shine.
• •Psst... The Beauty Finds Everyone's Talking About Are Here. And we've got them at prices you won't believe. Discover what's new at Golden Beauty Envy.
• •Your Beauty. Your Rules. Endless Looks, Unbeatable Prices.