Brand Tone

friendly, joyful, and celebratory, relatable and humorous

Brand Values

• •Quality & Natural Ingredients
• •Animal Well-being & Health
• •Celebration & Joy
• •Handmade & Heartfelt
• •Community

Best Practices

• •Embrace Playful Pup Puns & Joyful Language: Consistently use lighthearted, dog-centric puns (e.g., "paw-fect," "barkday," "fur-iends") and enthusiastic, celebratory language. Keep the tone upbeat and positive.
• •Highlight Natural, Quality Ingredients: Always emphasize the use of all-natural, human-grade, locally sourced ingredients and the absence of artificial additives, sugar, or salt. This reinforces the brand's commitment to health and quality.
• •Focus on the Emotional Connection: Frame products around the joy, love, and celebration shared between pets and their owners. Speak to the "dog mum" or "dog dad" who sees their pet as family.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow dog lover. Avoid overly formal or technical language. Keep sentences clear, warm, and inviting.
• •Visually Align with the Tone: Ensure that the visuals accompanying the copy (photos, videos, graphics) are bright, cheerful, and feature happy dogs, reinforcing the joyful and celebratory brand personality. Use emojis appropriately to enhance the friendly and playful feel. 🎉🐾❤️

Social Perception

high-quality, gourmet treats, caring and passionate business that genuinely loves dogs

Copy Examples

• •Headline: Make Their Barkday Unforgettable! 🎉 Body: Spoil your furry best friend with a Golden BARKery celebration cake! Handmade with love and all-natural, Aussie ingredients, it’s the paw-fect way to say 'Happy Birthday' to the goodest boy or girl. Order yours and let the tail-wagging commence!
• •Headline: Treat Time Just Got a Whole Lot Healthier (and Tastier!). Body: No nasties, all yum! Our Golden BARKery treats are made with human-grade, locally sourced ingredients because your pup deserves the best. Grain-free options available for sensitive tummies. Shop now for guilt-free goodies!
• •Headline: Every Day is a Paw-ty with Golden BARKery! 🥳 Body: From 'Gotcha Days' to 'Just Because' days, our gourmet pupcakes and biscuits add a sprinkle of joy to any occasion. Lovingly handcrafted and bursting with natural flavour, they're sure to get those tails thumping!
• •Headline: Fuel Their Fun, Naturally! 🐾 Body: Golden BARKery offers nutritious, drool-worthy treats that look as good as they taste. Made in Australia with no artificial anything – just pure, wholesome goodness for your adventurous companion. Explore our range!
• •Headline: Share the Love, Share the BARKery. ❤️ Body: Tag us in your #goldenBARKery moments! We love seeing your happy pups enjoying their special treats. Join our pack and spread the joy of delicious, all-natural doggy delights made right here in Australia.