Tono de Marca

Playful and Fun, Celebratory and Gift-Oriented, Engaging and Youthful, Approachable and Friendly

Valores de Marca

• •Joy and Celebration
• •Freshness and Quality
• •Customer Satisfaction and Experience
• •Innovation and Trendiness
• •Accessibility and Convenience

Mejores Prácticas

• •Embrace Emojis and Exclamations (Strategically): Use them to convey excitement, fun, and friendliness, aligning with the playful and celebratory tone, but avoid overuse which can appear unprofessional. 🎉😉🥳
• •Use Youthful and Relatable Language: Incorporate current slang or internet vernacular where appropriate for the platform (especially TikTok and Instagram), but ensure it aligns with broader audience understanding. Words like "epic," "awesome," "goals," and lighthearted puns fit well.
• •Focus on the "Experience": Highlight the joy of gifting and receiving, the surprise element of explosion boxes, and the shareability of their colorful treats. Use descriptive words that evoke happiness and celebration.
• •Maintain an Upbeat and Positive Voice: Even when addressing potential issues or in standard communications, keep the underlying tone optimistic and friendly.
• •Be Visually Inspired: Let the vibrant and fun aesthetic of their products (colorful donuts, exploding confetti) guide the energy and descriptiveness of the copy. Use words that match the visual appeal.

Percepción Social

Positive for Gifting and Novelty, Popular on Social Media, Generally Good Product Quality, Efficient Delivery, Responsive Customer Service

Ejemplos de Copy

• •Headline: "Warning: May Cause Extreme Happiness! 🥳 Our Explosion Boxes are packed with joy (and delicious treats!). Perfect for birthdays, anniversaries, or just because. #Goldelucks #GiftIdeas #Surprise"
• •Social Media Post (Image/Video of a vibrant donut box): "Donut let an ordinary day get you down! 😉 Grab a box of Goldelucks goodness and sprinkle some awesome on your week. Freshly baked happiness, delivered to your door! 🍩 #DonutWorryBeHappy #SweetTreats #MelbourneFood"
• •Product Description (for a cheeky gift): "Feeling a bit naughty? 😉 Our Cheeky Treats are perfect for that friend who loves a good laugh (and a delicious bite!). Guaranteed to raise eyebrows and satisfy sweet cravings. Handle with fun! #CheekyGifts #GoldelucksDelights #AdultingIsHard"
• •Email Subject Line: "🎉 Someone's Thinking Of You! (And They Sent Cake!) 🎉 Email Body Snippet: Get ready for a taste explosion! A delicious Goldelucks treat is on its way. Whether it's a surprise or a well-deserved self-indulgence, prepare for pure, baked perfection. Let the celebrations begin! #CakeLove #SweetSurprise"
• •Instagram Story Poll: "What's your ultimate celebration treat? 🎂 Cake Explosion Box OR 🍩 Epic Donut Pack? Vote Now & Tell Us Why! 👇 #CelebrateWithGoldelucks #YouChoose #DessertGoals"