Brand Tone

Creative & Passionate, Personal & Approachable, Artisanal & Quality-Focused, Inspiring & Empowering, Conscious & Community-Minded

Brand Values

• •Artistry & Craftsmanship
• •Individuality & Self-Expression
• •Quality & Care
• •Connection & Community
• •Intentionality & Purpose

Best Practices

• •Speak from the Founder's Heart (Amber's Voice): Maintain a personal, passionate, and approachable tone, as if Amber is speaking directly to her community. Use "I" and "my" when appropriate to reinforce the personal touch.
• •Emphasize the "Why": Consistently weave in the brand's mission and values – inspiring self-expression, fostering connection, and the beauty of handmade. Don't just sell a product; sell the intention and story behind it.
• •Highlight Craftsmanship & Quality Details: Use descriptive language that evokes the care, detail, and high-quality, sustainable materials that go into each piece (e.g., "mindfully sourced wood," "custom-blended fragrances," "hand-painted with precision").
• •Foster a Sense of Community & Connection: Address your audience as a valued part of the "collective." Encourage interaction, share customer stories (with permission), and reiterate the support for other small businesses.
• •Maintain Visual & Verbal Cohesion: Ensure that the tone of the copy always aligns with the brand's visual aesthetic (clean, modern, slightly bohemian, inspiring). Use emojis and language that complement the visual storytelling on platforms like Instagram and Pinterest.

Social Perception

High-Quality & Unique Products, Trusted & Caring Maker, Support-Worthy Small Business, Safe & Reliable, Creative & Inspiring

Copy Examples

• •Adorn yourself with intention. ✨ Our new handcrafted wood earrings are here, each pair designed to whisper your unique story. Made with love, sustainable materials, and a sprinkle of Gold Dust magic. #HandmadeWithPurpose #GoldDustCollective #ArtisanJewelry
• •Let your space bloom with emotion. 🌿 Our [Scent Name] artisan candle, hand-poured in small batches, blends [key fragrance notes] to spark memories and inspire creativity. Light up your world with intentional fragrance. #GoldDustScents #HandcraftedHome #SmallBatchCandles
• •Sensitive ears, rejoice! ✨ Discover the joy of our lightweight, hypoallergenic wood earrings – designed for all-day comfort and effortless style. Because feeling good should always be beautiful. #HypoallergenicEarrings #GoldDustStyle #MadeForYou
• •From Amber's hands to yours. 💖 Each Gold Dust Collective piece is a testament to artistry and passion, crafted right here in Nebraska. Thank you for choosing handmade and supporting our creative journey! #SupportSmallBiz #CreativeCommunity #GoldDustStory
• •More than just accessories and scents – Gold Dust Collective is a celebration of individuality, creativity, and the beauty of connection. ✨ Find pieces that resonate with your soul and express your unique light. What story will you tell today? #SparkIndividuality #MeaningfulCreations #BeTheMuse