Brand Tone

Professional & Authoritative, Aspirational & Inspiring, Helpful & Customer-Centric, Trustworthy & Authentic

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Integrity & Trust
• •Design Excellence
• •Local Community

Best Practices

• •Lead with Quality and Local Trust
• •Speak the Language of Aspiration and Solutions
• •Maintain a Professional and Helpful Tone
• •Let Customer Stories and Visuals Do the Talking
• •Ensure Consistency Across All Platforms

Social Perception

High-Quality Provider, Reliable & Professional, Expert Renovators, Value for Money

Copy Examples

• •From Dated to Dream Kitchen. Witness the transformation of this Mermaid Waters home. We combined sleek, handleless cabinetry in Dulux 'Lexicon Half' with a stunning stone benchtop to create a space that’s as functional as it is beautiful. Every GCA Cabinet is crafted right here on the Gold Coast, built to last a lifetime. Swipe to see the before! #GCACabinets #KitchenRenovation #GoldCoastHomes #AustralianMade
• •The Heart of Your Home, Reimagined. Your kitchen is more than just a place to cook. It’s where memories are made. As a family-owned Gold Coast business, we believe in quality craftsmanship that stands the test of time. Let's design a space you'll love for years to come. Download our free design guide and start your journey today. CTA: Get Your Free Guide
• •Australian-Made Cabinetry for Your Dream Home. Experience the Gold Coast Assembled Cabinets difference. We deliver custom-designed, locally crafted kitchens, laundries, and wardrobes with unparalleled service and a commitment to quality. CTA: Book a Design Consultation
• •Smart & Stylish Laundry Solutions. A laundry doesn't have to be boring. This functional space features our durable, moisture-resistant cabinetry and clever storage solutions to make chore day a breeze. Quality craftsmanship for every room in your home. #LaundryInspo #HomeOrganization #GCACabinets #GoldCoastRenovation
• •New for 2025: Elevate Your Space with Our Latest Finishes. Hi [Customer Name], At GCA Cabinets, we are committed to design excellence. We are thrilled to introduce three new premium finishes to our cabinetry collection, hand-selected to bring modern elegance and timeless style to your home. Explore the collection and see how our expert team can help you create a truly bespoke space. CTA: Discover the New Collection