Brand Tone

Caring and Empathetic, Professional and Trustworthy, Informative and Educational, Quality-Oriented

Brand Values

• •Quality
• •Natural Approach & Purity
• •Customer Well-being & Relief
• •Transparency & Compliance
• •American Craftsmanship

Best Practices

• •Prioritize Education and Transparency: Continue to explain the benefits and science of CBD in an accessible way. Clearly state what your products contain (and don't contain), referencing lab testing and natural ingredients consistently across all communications. Address the BBB concerns transparently if possible, outlining steps taken to rectify any advertising issues.
• •Emphasize "Care" and "Well-being": Let the "Care" in Gold Care shine through. Use empathetic language that acknowledges customer concerns and positions your products as supportive solutions. Share anonymized testimonials (with permission) that highlight relief and improved quality of life.
• •Maintain a Professional Yet Approachable Voice: While discussing health and wellness, ensure the tone is knowledgeable and authoritative, but avoid overly clinical or inaccessible jargon. Strive for a voice that is like a trusted, informed friend.
• •Spotlight Quality and Natural Processes: Consistently reiterate the commitment to "premium," "naturally grown," "solventless extraction," and "American crafted." These are key differentiators and build trust.
• •Ensure Consistency Across All Channels: Review all website copy, product descriptions, blog posts, and any active social media to ensure the tone and messaging align with these core values. If new social media channels are developed, carry this established voice over. Ensure any advertising claims are compliant and substantiated to avoid further issues like those flagged by the BBB.

Social Perception

Positive Customer Experiences, Helpful and Knowledgeable Staff, Concerns (BBB Rating), Trusted Local Business (Historically)

Copy Examples

• •Headline: Find Your Natural Path to Relief. Body: Tired of discomfort holding you back? At Gold Care CBD, we craft premium, lab-tested hemp products designed to help you reclaim your well-being, naturally. Experience the Gold Care difference. Focus: Caring, Quality, Natural Approach.
• •Headline: Quality You Can Trust, Results You Can Feel. Body: Our commitment to purity starts with naturally grown hemp and solventless extraction. Gold Care CBD offers transparently made, American-crafted products for your peace of mind and body. Discover our range. Focus: Trustworthy, Quality, Purity.
• •Headline: More Than Just CBD – It's Daily Wellness Support. Body: From a calmer mind to more comfortable movement, Gold Care CBD is here to support your journey. Explore our educational blog and find the perfect natural solution for your lifestyle. Focus: Informative, Caring, Well-being.
• •Headline: Unlock Your Body's Potential with Gold Care. Body: Our hand-pressed, whole-plant hemp extracts are designed for maximum efficacy. Whether it's our soothing topicals or potent oils, feel the power of nature working for you. Shop Gold Care today. Focus: Quality-Oriented, Natural Approach, Efficacy.
• •Headline: Give Your Best Friend the Gift of Comfort. Body: Our Gold Care CBD pet products are crafted with the same premium quality and care as our human line. Help support your furry companion's mobility and calmness, naturally and safely. Focus: Caring, Quality, Pets.