Brand Tone

professional, trustworthy, knowledgeable, friendly, and customer-centric

Brand Values

• •Experience & Knowledge
• •Craftsmanship & Excellence
• •Customer Satisfaction
• •Trust & Integrity
• •Tradition & Modernity
• •Family Heritage

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (since 1979) and family-run nature to build credibility and a sense of enduring quality.
• •Highlight Expertise and Craftsmanship: Use language that reflects deep knowledge of gemstones, metals, and jewelry making. Mention onsite workshops, skilled goldsmiths, and bespoke design capabilities.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is welcoming, clear, and customer-focused. Avoid overly technical jargon unless explained.
• •Focus on the Emotional Connection: Jewellery often marks significant life events. Connect with customers by acknowledging the sentimental value and the stories behind their purchases or repairs.
• •Showcase Customer Service Excellence: Reflect the positive customer experiences by using phrases that convey helpfulness, personalized attention, and a commitment to satisfaction.

Social Perception

a reputable and reliable family jeweler. Customers view them as experts in their field, offering high-quality products and excellent, personalized service. They are seen as a place to go for significant purchases like engagement rings, bespoke designs, and for entrusting valuable heirlooms for repair or remodeling.

Copy Examples

• •Headline: \"Crafting Heirlooms, Celebrating Moments. Forty Years of Gold Arts.\" Body: \"Since 1979, our family has been dedicated to bringing your most cherished moments to life through exceptional jewelry. From bespoke engagement rings designed in our Sussex workshops to timeless classics, discover the Gold Arts difference – where tradition meets artistry.\"
• •Social Media Post (Image: Close-up of a bespoke ring being crafted): \"The spark of an idea, the skilled hands of our goldsmiths, the enduring beauty of a Gold Arts creation. Each piece tells a story. Let us help you write yours. Visit our workshops in Brighton, Chichester, or Eastbourne. #GoldArtsJewellery #BespokeDesign #Craftsmanship #FamilyJeweller\"
• •Website Banner for Pre-Owned Watches: \"Timeless Elegance, Authentically Assured. Explore our curated collection of prestige pre-owned watches, each piece meticulously inspected and guaranteed by our in-house experts. Find your legacy timepiece at Gold Arts.\"
• •Email Subject Line: \"Your Vision, Our Expertise: Create Your Dream Jewellery with Gold Arts.\" Email Body Snippet: \"At Gold Arts, we believe that jewelry should be as unique as you are. Our master goldsmiths blend traditional craftsmanship with innovative design to create pieces that perfectly capture your style and story. Book a complimentary design consultation today.\"
• •Facebook Ad (targeting engagements): \"The perfect 'yes' starts with the perfect ring. For over four decades, Gold Arts has been privileged to be part of countless love stories. Let our diamond specialists guide you in finding or creating an engagement ring that shines as brightly as your future together. #GoldArtsLoveStory #EngagementRings #SussexJewellers\"