Brand Tone

The brand's tone is predominantly professional, sophisticated, and authoritative. It is also approachable and educational, aiming to make the high-end art world accessible to a broader audience without diminishing the prestige of the works offered.

Brand Values

• •Accessibility: Gol Art's mission is to provide the finest selection of Discounted Fine Arts for everyone, breaking down traditional barriers of the art market.
• •Quality and Curation: Emphasizes a 'finest selection' and a collection that is a 'testament to our dedication to quality,' featuring legendary artists and vetted emerging talent.
• •Authenticity and Trust: Guarantees the authenticity of all artwork with certificates and offers the most valuable certification for high-value artists like Dalí, reinforced by its 35-year family business history.
• •Artist Support: Positions itself as a digital platform for emerging and established artists, providing direct access to a global audience and fostering direct relationships as an exclusive publisher.
• •Customer Service and Relationships: Believes in a strong, personal, and truthful relationship with customers, offering 24/7 assistance and specialized services.

Best Practices

• •Use a Lexicon of Authority and Accessibility: Consistently use terms like 'curated,' 'original,' 'authentic,' 'investment,' and 'legacy' to reinforce expertise, alongside welcoming phrases like 'art for everyone,' and 'we're here to help' to ensure approachability.
• •Lead with the Artist's Story: Frame every artwork with the artist's narrative, highlighting their journey, technique, and vision to build a deeper connection between the art and the collector.
• •Emphasize Trust and Transparency: Consistently mention guaranteed authenticity, included certificates, and the gallery's long history in all communications to address buyer concerns and build credibility.
• •Balance Exclusivity with Inclusivity: Create a sense of privilege with 'exclusive releases' and 'first looks,' while ensuring overall messaging encourages new collectors and educates them on the value of pieces.
• •Maintain Visual and Textual Sophistication: Ensure all visual content (photography, videography, graphic design) is of the highest quality, and that copy is clean, grammatically perfect, and polished to reflect professionalism.

Social Perception

Gol Art is perceived as a reputable and established dealer in the fine art market, offering a blend of high-profile and emerging artists. Its explicit statements about competitive pricing and direct artist relationships position it as a smart choice for both seasoned collectors and newcomers. The emphasis on authenticity and certification builds confidence and mitigates risk for online art purchases. The brand's social media focuses on displaying art rather than fostering deep community interaction.

Copy Examples

• •Art that speaks volumes. In 'Wealth Under Shelter,' Nastya Rovenskaya captures contemporary commentary through a fusion of bold color and pop symbolism. Each original mixed media work is a powerful dialogue between artist and society. Own a piece of the conversation. Discover the exclusive series on GolArt.com. #NastyaRovenskaya #GolArt #ContemporaryArt #OriginalArt #ArtCollector
• •New Originals from Mr. Brainwash & Peter Max — An Exclusive First Look. This week, Gol Art grants you privileged access to never-before-seen works from two of pop art's most dynamic figures. Explore the collection before it's released to the public.
• •From Picasso to Today's Rising Stars. Your curated destination for authentic fine art. Over 35 years of connecting collectors with original and editioned works from the world's most sought-after artists. #InvestInArt
• •Art is the Ultimate Signature. Finding the perfect piece of art can feel overwhelming. At Gol Art, we make it simple. For over 35 years, we've helped first-time buyers and seasoned collectors find authentic works that define their space and grow in value. With guaranteed authenticity and direct-from-the-artist pricing, your masterpiece is waiting. Let us help you find it.
• •An authentic piece of surrealist history. This hand-signed lithograph is from the official Albert Fields catalog, 'The Official Catalog of the Graphic Works of Salvador Dali.' Your purchase is secured with a certificate of authenticity by Frank Hunter, recognized as the definitive verification for Dalí's graphic works. This is not just an acquisition; it is an investment in a legacy.