Brand Tone

Supportive, Educational, and Passionate

Brand Values

• •Quality and Health
• •Empowerment and DIY
• •Community
• •Accessibility

Best Practices

• •Speak Directly to the Brewer: Use "you" and "your" to make the copy personal and direct. Frame the narrative around the customer's journey, their brew, and their success.
• •Lead with Education and Empowerment: Prioritize content that teaches and builds confidence. Frame tips and guides as ways to help the customer become a better brewer, reinforcing the brand's role as a supportive expert.
• •Use Enthusiastic and Passionate Language: Incorporate positive and exciting words. Phrases like "happy brewing," "deliciously fizzy," "vibrant," and "bursting with flavor" reflect a genuine passion for the product and the process.
• •Foster Community Through Questions: End social media posts and emails with open-ended questions to encourage engagement. This creates a two-way conversation and makes customers feel like part of a community.
• •Highlight Simplicity and Success: Consistently reinforce the message that brewing is "easy," "fun," and "rewarding." Address potential fears or hesitations of new brewers by emphasizing foolproof instructions and high-quality ingredients that lead to success.

Social Perception

GOKO is perceived as a trustworthy and reliable leader in home-brew kombucha, enabling a healthy and enjoyable hobby through high-quality products and supportive service.

Copy Examples

• •Instagram Post: That first sip feeling ✨ There’s nothing better than enjoying a glass of kombucha you brewed yourself. What flavor are you brewing this week? Share your creations and tag us for a chance to be featured! #GOKOBrewing #KombuchaLove #DIY
• •Website Homepage Banner: Your Home-Brewing Journey Starts Here. Get the #1 Organic Kombucha SCOBY and easy-to-use kits. Brew with confidence. Shop Starter Kits
• •Email Marketing Subject Line: 🤫 Psst... Here are 3 secrets to a fizzier kombucha brew. Unlock the perfect carbonation with our expert tips. Plus, see what’s new in the shop!
• •Facebook Ad: Think Brewing Kombucha is Hard? Think Again. Love kombucha but hate the store-bought price? Our All-In-One Kombucha Kit has everything you need to become a brewing pro overnight. With our super-healthy SCOBY and step-by-step guide, your first batch is guaranteed to be a fizzy success. Join thousands of happy home-brewers today! Brew Now
• •Product Description: This isn't just a kit; it's your new favorite hobby. We've packed everything you need to brew delicious, healthy kombucha right in your own kitchen. Inside, you'll find our signature organic SCOBY, bursting with life and ready to ferment. Paired with our simple instructions, you're not just making a drink—you're starting a journey into wellness and creating something you can be proud of. Welcome to the club.