Brand Tone

Expert & Authoritative, Supportive & Client-Focused, Results-Oriented, Approachable & Clear

Brand Values

• •No Jerks: Valuing fairness, respect, and honesty.
• •Effective Before Cool: Prioritizing proven skills and delivering changes for clients over appearing 'cool' with jargon.
• •The Power of Two: Promoting collaboration and teamwork.
• •Grow: Commitment to the growth of their team members and client businesses.
• •Take Ownership: Valuing self-starting individuals who are accountable.
• •Love What You Do: Passion for their work, emphasizing creativity, dedication, and progression.
• •Client Success & Partnership: A strong undercurrent in their messaging is becoming a long-term partner for their clients, focused on achieving their specific goals.
• •Honesty and Transparency: Stated as principles they are based on.

Best Practices

• •Focus on Solutions and Results: Frame services around solving client problems and achieving their business goals (e.g., "increase sales," "boost engagement," "streamline operations").
• •Use phrases like "we're in this together," "your dedicated team," or "we'll help you grow" to reinforce a supportive and client-focused approach.
• •Maintain a reassuring and knowledgeable tone throughout all communications.
• •Prioritize clarity, transparency, and clear communication, avoiding unnecessary jargon and aiming to educate clients.
• •Highlight expertise and experience while remaining approachable and client-focused.

Social Perception

Positive, Trusted Shopify Experts, Problem Solvers, Responsive

Copy Examples

• •Let's build your success story.
• •We handle the complexities, so you can focus on what you do best: running your business.
• •From speed optimization to conversion rate strategies, discover how our expert team can help you achieve tangible results.
• •But don't just take our word for it—see how we've helped businesses like yours thrive.
• •Echoes their value of "Effective Before Cool."