Tono de Marca

Approachable, Authentic, and Community-Oriented

Valores de Marca

• •Localism
• •Sustainability
• •Craftsmanship
• •Community

Mejores Prácticas

• •Always Use "Du": Maintain the personal and familiar tone by consistently addressing the customer as "Du" across all platforms, from the website copy to social media captions and customer service interactions.
• •Tell the Story: Don't just sell a product; sell the story behind it. Every piece of copy should have an element of storytelling, highlighting the local artisan, the production process, or the inspiration behind the product. This reinforces the value of craftsmanship.
• •Emphasize Community: Use inclusive language like "we," "us," and "our community." Frame purchases as a collective effort to support local businesses. Encourage user-generated content by asking customers to share photos with their local treasures.
• •Be Passionate and Authentic: The copy should reflect the "Liebe, Herzblut und viel KnowHow" that goes into the products. Use enthusiastic and genuine language. Avoid corporate jargon and overly polished marketing-speak.
• •Highlight the "Why": Continuously remind the audience of the brand's mission. Every campaign and post should tie back to the core values of localism, sustainability, and community support. This builds a stronger brand identity and a more loyal customer base.

Percepción Social

A well-intentioned and valuable platform for a niche market, seen as a positive force in local retail for small businesses, perceived as trustworthy and authentic.

Ejemplos de Copy

• •Say hello to our newest family member! 👋 We're so excited to welcome [Partner's Name] from the heart of Gütersloh to the Gokal community. Their handcrafted [Product] is made with so much passion, you can feel it. Discover their story and bring a piece of local craftsmanship home. #Gokal #KaufLokal #Ostwestfalen
• •Give the gift of 'home' this season. 🎁 Our handpicked treasures from local artisans in OWL are more than just presents; they're stories waiting to be told. Shop unique, shop sustainable, shop local.
• •You're not just a customer, you're a local hero! Every time you choose Gokal, you support a small business right here in our community. As a thank you, here's a sneak peek at our new arrivals from your favorite local creators. Let's continue to make a difference, together.
• •Tired of the same old online stores? Discover what's being created right in your neighborhood! Gokal is your online marketplace for unique fashion, home goods, and more, all from the creative minds of Ostwestfalen. Why click far when the good stuff is so close? #SupportYourLocals #Gütersloh #Bielefeld
• •This isn't just a bag. It's a statement. Designed by [Designer's Name] in their small studio in [City], and crafted from sustainably sourced leather, it carries more than just your essentials—it carries the spirit of local creativity. With its timeless design and durable quality, it's a piece of Ostwestfalen to accompany you on all your adventures.