Brand Tone

Hopeful and Optimistic, Imaginative and Whimsical, Engaging and Community-Focused, Slightly Mysterious and Ethereal, Inspirational and Affirming

Brand Values

• •Hope
• •Storytelling & Creativity
• •Community & Connection
• •Exploration (of ideas and timelines)
• •Resilience & Determination

Best Practices

• •Embrace the Narrative: Always weave elements of the Going the Blisstance story (Hillsy, Xela, the moon base, The Blisstance, hope for the future) into your copy, even subtly. This is your unique differentiator.
• •Speak with Optimism and Wonder: Ensure the language used is predominantly hopeful, inspiring, and evokes a sense of imagination and possibility, aligning with the sci-fi and positive future themes.
• •Foster Community Through Questions and Invitations: Use engaging questions and calls to action that invite your audience to share their thoughts, dreams, and become part of the GTB journey, reinforcing the community value.
• •Maintain a Hint of Mystique: While being engaging, retain a slightly ethereal or mysterious quality in some communications, playing on the sci-fi elements and the blurring of fiction and reality.
• •Be Consistent Across Platforms: Whether it's a product description, a tweet, or a TikTok caption, ensure the core tone and values shine through. Use similar keywords, hashtags, and a consistent voice to build a cohesive brand experience.

Social Perception

Unique and intriguing, appealing to those interested in spiritual, sci-fi, or creatively themed content.

Copy Examples

• •Website Banner/Social Media Post: "Escape the ordinary. Journey with us to The Blisstance and discover a future woven with hope. Our latest apparel drop is inspired by the timelines where anything is possible. ✨ #GoingTheBlisstance #HopeForFuture #SciFiFantasy"
• •Product Description (e.g., for a t-shirt with a cosmic design): "Wear the cosmos. This tee isn't just fabric; it's a reminder from Hillsy and Xela's moon base that your potential is as limitless as the stars. What future will you create? #GTBMerch #MoonBaseVibes #WearYourStory"
• •Instagram Story Series (Poll & Engagement): Slide 1: (Image: Stylized Earth with a hopeful glow) "If you could glimpse your best possible future, what would it look like? 🔮 #FutureTimelines" Slide 2: (Poll) "What gives you the most hope for tomorrow? A) Human Connection B) Creative Expression C) Other (DM us!)" Slide 3: (Image: GTB logo/character art) "Hillsy & Xela are beaming back messages of optimism! Join our Patreon for exclusive moon base transmissions. Link in bio! #Community #SupportHope"
• •TikTok Video Concept Teaser: (Visuals: Quick cuts of ethereal landscapes, character art, snippets of merch) "They said the future was bleak. We've seen otherwise. The Blisstance is real. Are you ready to believe? New vlog from the moon base dropping soon! 🚀 #TimeTravel #PositiveFuture #GTB"
• •Email Newsletter Snippet: Subject: A Transmission from The Blisstance ✨ // Hey [Customer Name], Hillsy and Xela here, broadcasting from our lunar outpost! We've been charting new courses through the timelines and wanted to share a spark of the future we know is possible. Remember, even in challenging times, hope is the frequency that connects us all. Explore our new 'Future Inspired' collection and carry a piece of The Blisstance with you. #FindYourBliss"