Brand Tone

Aspirational yet practical, confident, solution-oriented, sophisticated, empowering, and effortlessly elegant.

Brand Values

• •Versatility and Functionality
• •Quality and Durability
• •Considered Design
• •Empowerment

Best Practices

• •Lead with the 'Why': Always connect product features back to the customer's lifestyle. Instead of saying 'has many pockets,' say 'a pocket for your lipstick, your laptop, and your boarding pass.'
• •Use Aspirational Language: Employ words that evoke a sense of ambition and movement, such as 'journey,' 'conquer,' 'navigate,' and 'elevate.' This reinforces the brand name and its ethos.
• •Maintain a Clean and Confident Voice: Keep copy concise, clear, and direct. Avoid overly casual slang or complex jargon to maintain a sophisticated yet accessible tone.
• •Tell the Founder's Story: Regularly weave Polly's story into the marketing. Authentic narratives about solving a personal problem resonate with customers and build trust and loyalty.
• •Focus on 'The One': Emphasize the singular, versatile nature of the bag. Position it as the ultimate, all-in-one solution to declutter the customer's life, making all other bags obsolete. This creates a strong, memorable product identity.

Social Perception

Positive, practical, well-organized, durable, and convenient, especially regarding product features like multiple pockets and laptop compartments. Perception is strong among those who discover it, though not yet widespread due to limited online presence.

Copy Examples

• •Website Banner: The One Bag for Every Somewhere. Your commute, your workout, your weekend escape—seamlessly organized.
• •Instagram Post: From your 9-to-5 to your 5-to-9. The Everywhere Bag is designed with a pocket for every part of your day. #GoingSomewhere #EffortlessOrganization #WorkLifeTravel
• •Product Description: More than just a bag, it's your portable headquarters. Crafted from durable, water-resistant recycled materials, The Everywhere Bag features a padded laptop sleeve, multiple interior pockets, and a smart trolley sleeve that secures to your suitcase. It’s the chic, practical solution for a life in motion.
• •Email Subject Line: Stop juggling bags. Start Going Somewhere.
• •Facebook Ad: Tired of switching bags for work, the gym, and travel? The Everywhere Bag was created for the person who does it all. With intuitive compartments and a timeless design, it's the only bag you'll ever need. Discover effortless style and function.