Brand Tone

Design-Led & Sophisticated, Quality-Conscious & Enduring, Accessible & Honest (Aspirational), Sustainable & Responsible, Professional & Informative, Proudly Australian

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Sustainability
• •Functionality & Comfort
• •Australian Identity
• •Customer-Centricity (Implied)

Best Practices

• •Emphasize "Designed in Australia": Consistently highlight the Australian design origin and the lifestyle it represents. This is a core differentiator.
• •Balance Sophistication with Warmth: While showcasing elegant design, ensure the language remains approachable, perhaps by focusing on comfort, creating a sanctuary, and the "relaxed" Australian lifestyle.
• •Integrate Sustainability Naturally: Weave in sustainability messages as a core part of the product's value (e.g., "beautifully crafted *and* responsibly sourced"), rather than an afterthought. Show, don't just tell, how products are "hardy, timeless products that won't end up in landfill."
• •Focus on Longevity and Timelessness: Use language that conveys the idea of investment pieces, "built to endure," "lifelong companion," and "cherished for generations," appealing to consumers looking for quality over fast furniture.
• •Visual Storytelling is Key: Ensure copy always complements the high-quality imagery. Use descriptive and evocative language that paints a picture and allows the customer to imagine the pieces in their own space, enhancing the "visual and easy to navigate" online experience.

Social Perception

As a Designer Furniture Brand, Associated with Sustainability, Professional & Trade-Oriented, Emerging/Evolving, Limited Public Review Visibility

Copy Examples

• •Introducing the 'Peninsula' Collection: Where Australian coastal calm meets timeless design. Crafted for enduring comfort and effortless style, discover pieces that transform your space into a sanctuary. Explore the collection – link in bio. #gohomedesign #australiandesign #newcollection #homedecor #interiordesign #sustainablefurniture
• •Designed for life, responsibly made. At gohome, our commitment to sustainability is in every detail – from FSC-certified timbers to innovative recycled materials. Create a beautiful home that doesn't cost the earth. Learn more about our practices. [Link] #gohome #sustainability #ecofriendlydesign #australianmade #consciousliving
• •The Utility Chair: A testament to form and function. Designed by Ben McCarthy, this award-winning piece combines robust recycled aluminium with the warmth of American oak. Stackable, durable, and endlessly versatile – it’s a tool for life, built for wherever you work, gather, or unwind. #gohomedesign #utilitycollection #furnituredesign #australiandesign #moderndesign
• •gohome: We believe in the power of honest Australian design. From our Sydney studio, we create quality, design-led furniture that reflects our relaxed lifestyle and is built for lifetimes of enjoyment. Discover pieces made with passion and purpose. #gohomeau #australianlifestyle #designled #qualityfurniture #homeinspiration
• •Elevate your next commercial project with gohome. Our curated collections offer innovative, durable, and stylish furniture solutions for workplace, hospitality, and educational environments. Partner with us for Australian-designed pieces that blend quality, sustainability, and timeless appeal. Explore our trade program today. [Link] #gohomedesign #commercialfurniture #interiordesign #australiandesign #sustainabledesign #b2b