Brand Tone

Youthful & Playful, Approachable & Friendly, Trendy & Fashion-Forward, Empowering & Confident

Brand Values

• •Affordability & Accessibility
• •Quality (for the price)
• •Self-Expression & Individuality
• •Inclusivity
• •Youthfulness & Everyday Beauty
• •Natural Ingredients & Sustainability (mentioned by some sources, less prominent on official site)

Best Practices

• •Know Your Audience Inside Out: Understand the language, slang (if appropriate), humor, and aspirations of your young, trend-aware audience. Speak their language authentically.
• •Embrace Emojis and Playful Language: Use emojis strategically to add personality and visual appeal, especially on social media. Keep the language light, energetic, and positive.
• •Focus on Empowerment and Fun: Frame makeup as a tool for self-expression, confidence, and enjoyment, rather than just for covering imperfections. Highlight the joy of experimenting with looks.
• •Stay Current with Trends (Authentically): Reference current beauty trends, challenges, or popular aesthetics (like K-beauty or Douyin looks) where relevant, but ensure it feels natural to the brand and not forced.
• •Create a Tone of Voice Guide: Develop a simple internal guide with keywords, phrases to use/avoid, emoji guidelines, and examples of on-brand copy. This helps ensure consistency across all writers and platforms.

Social Perception

Positive for Value, Trendy and Cute, Legitimate C-Beauty Brand, Associated with Douyin Style, Awareness of Duping

Copy Examples

• •✨ Dive into your dreamiest looks yet! 💖 Our NEW [Palette Name] is packed with 9 butter-soft, super-pigmented shades that blend like a dream. From everyday cute to weekend wow – create your own magic! 😉 #GogoTales #EyeshadowMagic #PlayfulColors #YourBeautyStory
• •💋 Pout perfection unlocked! Our Airy Velvet Lip Tint feels like a cloud and stays all day. ☁️ Get that effortlessly chic K-beauty vibe. Which shade are you vibin' with? 👇 #GogoTalesLips #VelvetTint #TikTokMadeMeBuyIt #EffortlessGlow #GoForYourTales
• •Get that 'just blushed' healthy glow in a swipe! Our Sweet Cheek Blush is your secret weapon for a fresh, youthful flush. Buildable, blendable, and oh-so-cute in your makeup bag. Because feeling good starts with a pop of color! Go on, tell your tale. 😊 #GogoTalesBeauty #SweetCheeks #EverydayMakeup #YouthfulGlow
• •📚✨ Ace your look without breaking the bank! GOGOTALES brings you high-quality, super fun makeup that’s totally budget-friendly. Express your unique style from lectures to lattes. ☕️ Shop now and get 15% off your first haul! #GogoTales #StudentBeauty #AffordableMakeup #BeautyOnABudget #EmpowerYourStyle
• •Shine bright like the star you are! 🌟 Our [Highlighter Name] gives you that perfect lit-from-within glow. Easy to apply, impossible to ignore. Pin now for your future glow-up inspo! ✨ #GogoTales #GlowUp #HighlighterGoals #MakeupInspo #RadiantBeauty