Brand Tone

Professional, Confident, and Solution-Oriented

Brand Values

• •Reliability
• •Quality
• •Customer Focus & Support
• •Cost-Effectiveness/Value
• •Australian Owned/Focused
• •Innovation & Improvement

Best Practices

• •Prioritize Clarity and Directness: Avoid overly technical jargon where possible, or explain it clearly. Focus on the solutions and benefits your products offer in straightforward language. (Reflects: Professional, Solution-Oriented)
• •Lead with Confidence, Back with Facts: Make strong claims about reliability and quality, but always support them with specific details (e.g., engine brands used, compliance with standards, warranty information, customer testimonials). (Reflects: Confident, Professional)
• •Emphasize Problem/Solution: Frame your products as direct solutions to customer pain points (e.g., power outages, need for site power, off-grid requirements). (Reflects: Solution-Oriented)
• •Maintain a Helpful and Supportive Stance: Even in written copy, convey that expert advice and strong after-sales support are readily available. Use phrases that invite engagement, like "Talk to our experts" or "Find the right generator for your needs." (Reflects: Solution-Oriented, Professional)
• •Showcase Australian Focus: Where relevant, subtly weave in references to Australian conditions, standards, and the benefits for Australian customers to reinforce local expertise and commitment. (Reflects: Confident, Solution-Oriented)

Social Perception

Trusted Supplier, Supportive, Knowledgeable, High-Quality Products

Copy Examples

• •Headline: Uninterrupted Power. Uncompromised Performance. That's GOGOPOWER. Body: When downtime isn't an option, trust GOGOPOWER Australia. Our robust diesel generators are engineered for Australian conditions, delivering reliable energy for your home, business, or site. Explore our range and secure your power peace of mind.
• •Headline: Your Project Demands Power. We Deliver Solutions. Body: From major construction sites to essential agricultural operations, GOGOPOWER provides the steadfast energy you need to get the job done. With factory-direct quality and nationwide support, we’re your partners in power. Talk to our experts today.
• •Headline: Blackouts? Bad Weather? Be Prepared with GOGOPOWER. Body: Don’t let power outages disrupt your life or business. GOGOPOWER offers dependable backup generators tailored to Australian homes and commercial needs. Seamless, automatic power when you need it most. Guaranteed.
• •Headline: Quality Engines. Australian Standards. Lasting Reliability. Body: At GOGOPOWER, we build our generators with leading components from brands like Kubota and Cummins, ensuring every unit meets strict Australian electrical standards. Invest in power that’s built to perform and designed to last.
• •Headline: More Than Just Generators: Your Complete Energy Partner. Body: GOGOPOWER Australia is your one-stop marketplace for high-quality diesel generators, water pumps, solar solutions, and expert advice. With dedicated after-sales service and over 20 agents nationwide, we power your success.