Brand Tone

Educational & Informative, Friendly & Welcoming, Passionate & Caring, Quality-Focused, Playful & Engaging

Brand Values

• •Education & Development
• •Quality & Selectivity
• •Customer Experience
• •Family & Community
• •Fun & Imagination
• •Accessibility (Implied)

Best Practices

• •Always Prioritize "Educational Fun": Ensure copy highlights both the enjoyment factor and the developmental benefits of the products. Use words like "discover," "explore," "create," "learn," "imagine," alongside "fun," "joy," and "play."
• •Maintain a Warm and Approachable Voice: Write as if you're a knowledgeable and friendly parenting peer or a helpful store assistant. Avoid overly technical jargon unless explaining a specific educational concept clearly.
• •Emphasize Quality and Curation: Use terms like "handpicked," "carefully selected," "premium," "quality," and "trusted brands" to reinforce the high standards of the products offered.
• •Speak to Parents' Aspirations: Connect with parents' desires to see their children thrive, learn, and be happy. Frame products as tools that support these aspirations.
• •Be Child-Centric but Parent-Addressed: While the products are for children, the primary audience for marketing copy is adults (parents, educators, gift-givers). The language should be appealing and understandable to them while still evoking the magic of childhood play.

Social Perception

Highly Positive, Expert & Curated, Helpful & Knowledgeable Staff, Enjoyable Destination, Reliable Online Retailer

Copy Examples

• •Spark a lifetime of curiosity! ✨ At GoGoKids, we handpick toys that do more than entertain – they inspire learning, ignite imagination, and build essential skills, all through the joy of play. Discover our curated collection of quality educational toys today. #GoGoKids #LearnThroughPlay #QualityToys
• •Build their dreams, block by block! Our range of premium building sets encourages little engineers to create, problem-solve, and develop fine motor skills. Fun, engaging, and built to last. Shop now at gogokids.co.nz! #GoGoKidsToys #FutureBuilders #EducationalFun
• •Wondering how to boost your child's STEM skills? Our latest blog post explores fun ways to learn through play! Discover expert tips and toy recommendations from GoGoKids. Read more here: [Link] #GoGoKidsBlog #STEMkids #ParentingTipsNZ
• •Join us for a world of wonder! 🎈 Bring your little ones to GoGoKids this Saturday for our [Event Name, e.g., Creative Play Day]. Explore new toys, meet other families, and let imagination lead the way. Find your nearest store at gogokids.co.nz. #GoGoKidsEvents #AucklandKids #FamilyFunNZ
• •More than just toys, they're tools for growth. 🌱 At GoGoKids, we believe every child deserves to learn and develop through engaging play. That's why we carefully select toys that are not only fun but also foster creativity, critical thinking, and a love for discovery. Visit us in-store or online! #InvestInPlay #ChildDevelopment #GoGoKidsNZ