Brand Tone

Trendy and Fashion-Forward, Approachable and Friendly, Empowering, Value-Conscious and Smart, Caring and Community-Minded, Celebratory

Brand Values

• •Quality and Craftsmanship
• •Customer Joy and Satisfaction
• •Inclusivity and Accessibility
• •Trendiness and Style
• •Personalization and Uniqueness
• •Social Responsibility
• •Entrepreneurial Spirit and Empowerment

Best Practices

• •Stay Current & Conversational: Use language that reflects current trends and a friendly, direct way of speaking. Incorporate popular emojis where appropriate but maintain clarity.
• •Highlight Value & Quality: Consistently mention the balance of affordability with high-quality materials (e.g., tarnish-resistant, handmade details) to reinforce the smart-buy aspect.
• •Weave in the "Why": Subtly connect back to the brand's mission – bringing joy, fostering self-expression, and the empowerment story of its founder. Mentioning the St. Jude's contribution adds another layer of positive connection.
• •Encourage Personalization & Storytelling: Frame products not just as items, but as ways for customers to express their individuality or commemorate moments. Use phrases like "your story," "your style."
• •Show, Don't Just Tell, with Customer Love: Actively feature user-generated content, positive reviews, and testimonials. This authentically reinforces the brand’s appeal and trustworthiness, using the voice of happy customers which naturally aligns with an approachable and positive tone.

Social Perception

Positive General Perception, Trusted for Style and Value, Appreciation for Black-Owned Business, Seen as Responsive and Customer-Focused, Aspirational yet Attainable

Copy Examples

• •✨ Your Signature Sparkle. Delivered. ✨ Why blend in? Gogo Lush brings you handcrafted, personalized jewelry that’s all about *you*. Trendy, tarnish-resistant, and totally irresistible. Shine on without breaking the bank. #GogoLushStyle
• •Made with ❤️, Styled by You. From custom nameplates to the perfect everyday hoops, each Gogo Lush piece is designed with passion and crafted for your unique story. Affordable luxury that makes you feel as good as you look. What will you create today? #HandmadeJoy #GogoLush
• •Real Glam. Real Life. Real Affordable. Get the look you love, made to last. Our high-quality, water-resistant jewelry is perfect for every day, every mood, every you. Join the Gogo Lush family and discover why thousands are making us their go-to for trendy sparkle! #AffordableLuxury #GogoLushGems
• •Empowerment Looks Good on You. Founded on a dream, built for yours. Gogo Lush isn’t just jewelry; it’s a statement. Wear pieces that celebrate your journey and express your unique style. Plus, every purchase helps us support St. Jude’s. Shine bright, do good. #WearYourStory #GogoLushCares
• •Obsessed is an Understatement. (Perfect for a customer testimonial post) I get SO many compliments on my Gogo Lush necklace! It’s my new favorite – amazing quality and I can wear it everywhere! - [Customer Name/Initial]. Ready for your new favorite? Tap to shop the trend! #GogoLushLove #CustomerFave