Brand Tone

friendly, youthful, and encouraging

Brand Values

• •Positivity and Self-Love
• •Authenticity and Relatability
• •Community
• •Comfort and Style

Best Practices

• •Embrace Casual Language: Use contractions (e.g., "you're," "it's"), slang, and a conversational style. Write as if you're talking to a friend.
• •Use Emojis and Visual Cues: Incorporate emojis (✨, ☻, ❤️) to add personality and emotional context to your text, reflecting the brand's youthful energy.
• •Foster Community Through Copy: Directly address your audience as a collective (e.g., "Gogo babes," "family"). Ask questions and encourage interaction to make them feel part of the brand.
• •Lead with Positivity: Ensure that the messaging is consistently uplifting and encouraging. Focus on themes of self-love, happiness, and comfort.
• •Stay Authentic and Personal: Continue sharing the story of the two sisters. Behind-the-scenes content and personal anecdotes build trust and reinforce the brand's relatable, small-business identity.

Social Perception

The public perception of Gogo & Co appears to be overwhelmingly positive within its target community. Customers, or "gogo babes," are portrayed as brand advocates, proudly sharing photos of themselves in the apparel. The direct and personal engagement from the founders on social media is a recurring theme, suggesting customers feel seen and valued. The brand is perceived as a trendy, trustworthy small business that offers products that resonate with its audience's desire for comfort and positive expression.

Copy Examples

• •Your Sunday-morning-coffee-run uniform has officially arrived ☕✨. Introducing our new 'Take it Easy' sweatshirt! It's the perfect cozy reminder that you deserve a break. Available in three dreamy colors. Which one are you snagging? #GogoAndCo #CozyVibes
• •For the late-night study sessions, the movie marathons, and all the moments in between. ✨ #GogoAndCo #EverydayStyle #SmallBusiness
• •Welcome to the Gogo & Co family! ❤️ We're more than just a brand; we're a community of amazing people spreading good vibes. Tag us in your photos for a chance to be featured! #GogoBabes #CommunityLove
• •Hey [Name], just a friendly reminder that you're doing great. To celebrate you, here's a look at our 'Self Love Club' collection. Treat yourself to something cozy—you’ve earned it. ☻ #GogoAndCo
• •HELP US CHOOSE! 😱 We can't decide which design to launch next. Use the poll to vote for your favorite! Left or Right? #GogoAndCo #NewCollection