Brand Tone

Sophisticated, Artistic, and Reverent

Brand Values

• •Craftsmanship
• •Elegance
• •Quality
• •Tradition

Best Practices

• •Prioritize Storytelling: Do not just sell a glass; sell the story behind it. Dedicate blog posts, social media carousels, and video content to the history of Edo Kiriko, the process of handcrafting glass, and profiles of the artisans (even if generalized).
• •Develop a "Lexicon of Luxury": Create a document of on-brand words (e.g., "meticulous," "brilliance," "facet," "legacy," "artisan") and off-brand words (e.g., "cheap," "deal," "cute," "basic") to ensure all writers maintain a consistent, elevated tone.
• •Use Visually Descriptive Language: The copy should mirror the visual beauty of the products. Use sensory words that evoke the feeling of the glass's weight, the way light refracts through it, and the sound it makes.
• •Address the Trust Deficit Proactively: Use copy to build trust. Highlight the positive on-site reviews in marketing materials ("See what our 70+ five-star reviewers are saying"). On the website, create a detailed "Our Process" page with photos or videos of glass being made to prove legitimacy and reinforce the "handcrafted" promise.
• •Maintain Tone in All Communications: The sophisticated, respectful tone must extend beyond marketing to all touchpoints, including customer service emails (as they seem to be doing well), shipping notifications, and return policy pages. Every interaction is an opportunity to reinforce the premium nature of the brand.

Social Perception

Sharply divided; positive on-site reviews highlight beautiful, high-quality products and responsive customer service, while negative off-site scam warnings and low social media engagement suggest a significant trust deficit and risk perception.

Copy Examples

• •More than a glass, it's a gallery in your hand. Each facet of our Edo Kiriko whiskey glass is hand-carved by master artisans, continuing a tradition of brilliance that has lasted for centuries. Discover the art of fine drinking. #EdoKiriko #GlassArt #Craftsmanship
• •Where Tradition is Cut into Crystal. Experience the fusion of timeless Japanese artistry and modern design with every sip. Welcome to Goglasscup.
• •Watch as light dances through the intricate cuts of the Blue Daisy. Meticulously handcrafted from lead-free crystal, this Edo Kiriko glass feels substantial in your hand, turning every drink into a ceremony. The delicate floral pattern is a testament to the artisan's steady hand and unwavering eye for perfection.
• •An Invitation to the Artisan's Table: The New Collection is Here.
• •Goglasscup | Handcrafted Edo Kiriko Glassware | Elevate Your Bar Collection