Brand Tone

friendly, approachable, energetic, and knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Community & Human Connection
• •Innovation & Inclusivity
• •Employee Well-being & Growth
• •Joy & Positivity

Best Practices

• •Embrace a Friendly & Approachable Voice: Use conversational language. Avoid overly technical jargon unless explaining something specific where expertise is valued. Keep it light and positive.
• •Inject Energy & Enthusiasm: Use vibrant words and an upbeat rhythm. Let the passion for coffee and community shine through.
• •Be Inclusive & Welcoming: Ensure copy resonates with a diverse audience. Highlight options that cater to different preferences and needs.
• •Show, Don't Just Tell, Your Quality: Instead of just saying 'high-quality,' describe the care, the sourcing, the craft that goes into the coffee.
• •Focus on Connection & Experience: Frame coffee not just as a product, but as a facilitator of good moments, productivity, and community.

Social Perception

high-quality, trendy, and friendly coffee provider. They are seen as a significant player in the Los Angeles specialty coffee scene, known for delicious coffee, innovative food, and a welcoming atmosphere.

Copy Examples

• •Your day doesn't start until you say so. Grab your power-up. #GoGetEmTiger
• •We're serious about coffee, but fun about everything else. Come hang with us. Good vibes and great brews await.
• •From bean to your cup, it's a journey of passion. Taste the dedication in every sip of our freshly roasted coffee.
• •More than just a coffee shop, we're your neighborhood hub. Where connections are brewed and good days begin.
• •Life's too short for average coffee. Elevate your daily ritual with our world-class beans and a smile.