Brand Tone

Professional and Reliable, Service-Oriented and Customer-Focused, Community-Minded and Kiwi Proud, Environmentally Conscious

Brand Values

• •Comprehensive Solutions ("One-stop-shop")
• •Nationwide Coverage & Accessibility
• •Quality and Reliability
• •Customer Service & Convenience
• •Environmental Responsibility
• •Local Commitment

Best Practices

• •Always Emphasize Reliability and Expertise
• •Maintain a Professional yet Approachable Voice
• •Incorporate "Kiwi" Identity Subtly
• •Highlight Environmental Responsibility Consistently
• •Focus on Solutions and Benefits

Social Perception

Trusted Partner for Specific Sectors, Convenient for Fuel Card Users, Limited Mainstream Consumer Awareness, Positive Association through Partnerships

Copy Examples

• •Headline: Keeping New Zealand Moving, Responsibly. Body: From the busiest ports to the quietest airstrips, GOfuel delivers quality fuel solutions across Aotearoa. Our nationwide network and commitment to environmentally conscious options like Mobil Diesel Efficient ensure you get where you need to go, efficiently and reliably. That's the GOfuel promise – proudly Kiwi, powering your journey.
• •Headline: Your One-Stop Fuel Partner. On Land, Sea, and Air. Body: GOfuel offers comprehensive fuel services tailored to your needs. Enjoy the convenience of our widely accepted fuel cards, reliable bulk delivery, and New Zealand's largest on-water refuelling network. We're here to make fuelling simple.
• •Headline: Smarter Fuelling, Cleaner Horizons. Body: At GOfuel, we're committed to a better tomorrow. That's why we're transitioning our marina facilities to Mobil Diesel Efficient, reducing emissions and helping protect our beautiful New Zealand environment. Fuel up with GOfuel and join us on the journey to a cleaner future.
• •Headline: GOfuel: Reliable Service, Nationwide Reach. Body: Proudly New Zealand owned and operated since 2005, GOfuel understands your needs. Whether it's for your boat, your aircraft, or your business fleet, our experienced team and extensive network are dedicated to providing exceptional service, 24/7.
• •Headline: The GOfuel Card: Convenience and Savings in Your Wallet. Body: Unlock discounts and simplify your fuel management with the no-fees GOfuel card, accepted at Mobil, BP, and Z stations nationwide, plus our marine sites. Power your journey and your savings, the Kiwi way.