Brand Tone

Empathetic and Encouraging, Practical and Action-Oriented, Experienced and Knowledgeable, Supportive and Inspirational, Faith-Inspired (Subtly Integrated)

Brand Values

• •Entrepreneurship
• •Empowerment
• •Creativity
• •Resilience and Persistence
• •Generosity and Guidance
• •Integrity and Quality
• •Lifelong Learning

Best Practices

• •Speak from Experience: Share personal anecdotes, including challenges and lessons learned, to build authenticity and connection. This aligns with her confessions of a serial entrepreneur approach.
• •Maintain an Encouraging and Supportive Voice: Use language that uplifts and motivates. Frame advice positively and focus on the possibility of success, even when discussing difficulties.
• •Prioritize Practical, Actionable Advice: Ensure content provides clear takeaways and steps that the audience can implement. Avoid vague statements and focus on tangible solutions, especially on a budget.
• •Be Consistent Across All Platforms: Whether it's a podcast, blog post, social media update, or email, the core message of empowerment, practicality, and support should shine through.
• •Engage with Your Audience Authentically: Respond to comments and questions with the same helpful and encouraging tone. Foster a community feel where individuals feel understood and supported in their entrepreneurial and creative journeys.

Social Perception

The brand is perceived as a supportive resource for aspiring entrepreneurs and authors, particularly those looking to turn a hobby into a viable business without significant upfront investment. Helpful and Insightful, Inspiring, Skilled Storyteller, Genuine and Relatable

Copy Examples

• •Headline: Stop Dreaming, Start Doing: Your Hobby IS Your Business. Body: Got a passion project you can't stop thinking about? My FREE eBook, "How To Go From Hobby To Business For Next To Nothing," gives you the exact blueprint I've used to launch successful ventures. Download it today and let's build your dream, on a budget!
• •Headline: Fear Holding You Back? Let's Push Past It, Together. Body: Every entrepreneur faces fear. The secret is learning how to acknowledge it and move forward anyway. Join my community for practical tips and the support you need to turn that nagging fear into fuel for your success.
• •Headline: Your Story Matters. Your Business Does Too. Body: Whether you're writing a novel or launching a startup, treating your passion like a business is key to flourishing. As an author and serial entrepreneur, I can show you how. Let's talk about your next chapter.
• •Headline: Confessions of a Serial Entrepreneur: Learn From My Mistakes (And Triumphs!). Body: I've been in the trenches, made the mistakes, and celebrated the wins. Now, I'm sharing it all on The Nancy Jackson Show and through my coaching. Get real-world advice for your journey from hobby to thriving business.
• •Headline: Don't Let a Small Budget Stop Your Big Dream. Body: Think you need a mountain of cash to start your business? Think again! I specialize in helping creatives and aspiring entrepreneurs launch and grow with smart, budget-friendly strategies. Discover how to make it happen.