Brand Tone

Gofrelino employs a dual tone: professional, informative, and encouraging in B2B communications (website, blog), and playful, vibrant, and indulgent on social media (Instagram/Facebook).

Brand Values

• •Quality
• •Expertise & Support
• •Passion
• •Opportunity
• •Innovation

Best Practices

• •Segment Your Tone: Maintain the professional, supportive tone on your website's core B2B pages and blog. Use the playful, indulgent, and visually-focused tone for social media to inspire and attract a broader audience.
• •Focus on the End-Benefit: Whether for B2B or B2C, frame the copy around the outcome. For businesses, the benefit is profit, consistency, and happy customers. For home users, it's fun, taste, and a shared experience.
• •Use "You" and "Your": Address the customer directly. Phrasing like "Your new business" or "Your perfect breakfast" makes the copy more personal and engaging.
• •Educate and Empower: Use blog posts and detailed descriptions to share your expertise freely. This builds trust and positions the brand as a leader and partner, not just a seller.
• •Bridge the Gap: Use social media captions to subtly connect the fun visuals back to the business opportunity. For example, after a vibrant photo, a call-to-action like "Want to serve these in your café? Click the link in our bio for professional supplies!" can effectively convert inspired followers into business leads.

Social Perception

For business customers, Gofrelino is perceived as a reliable, specialized supplier of professional equipment and high-quality mixes. For the general public (via social media), it's often seen as a fun, 'Instagrammable' waffle brand, potentially mistaken for a direct-to-consumer restaurant, which effectively showcases the appeal of their products.

Copy Examples

• •Dreaming of opening your own waffle shop? Stop dreaming, start doing. Our Professional Starter Kit has everything you need to turn delicious passion into a successful business. Link in bio to see the magic. ✨ #Gofrelino #WaffleBusiness #Creperie #Entrepreneur
• •Consistency is key. Quality is everything. Elevate your dessert menu with Gofrelino's Belgian Liege Waffle Mix—the secret to perfect waffles, every single time. Order your professional supply today. #GofrelinoPRO #B2B #FoodService
• •Don't know where to start? Our latest blog post breaks down the 5 essential pieces of equipment every new crêperie needs. Your road to success starts here. 🗺️ #WaffleTips #BusinessGuide #Gofrelino
• •Go beyond the classic. Our Lolly Waffle mix and professional makers let you create fun, portable treats that your customers will love and share. Get creative with Gofrelino! 🍭 #LollyWaffle #FoodInnovation #DessertTrends
• •Bring the authentic Belgian waffle experience home! Our 1kg Waffle Mix bag is perfect for foodies, families, and weekend bakers. Warning: may cause extreme happiness. 😊 #HomeBaking #GofrelinoHome #Waffles