Brand Tone

Fun and Playful, Energetic and Youthful, Aspirational and Trendy, Informal and Friendly, Confident

Brand Values

• •Fun and Enjoyment
• •Quality and Innovation
• •Customer Satisfaction
• •Style and Uniqueness
• •Making Memories

Best Practices

• •Embrace Playful Language: Use vivid verbs, fun adjectives, and don't be afraid of a little humor or whimsy. Think 'epic,' 'awesome,' 'reign,' 'chill out.'
• •Focus on the Experience, Not Just the Product: Highlight the fun, relaxation, social connection, and memories that GoFloats products enable.
• •Keep it Visually Inspired: Use descriptive language that paints a picture, mirroring the vibrant and shareable nature of the products. Mention sunshine, sparkling water, and happy people.
• •Stay Upbeat and Positive: The copy should always evoke feelings of happiness, excitement, and carefree enjoyment. Avoid negative or overly serious language.
• •Be Confident but Approachable: Showcase product quality and unique features with confidence, but maintain a friendly, informal tone that invites customers to join the fun.

Social Perception

Positive Association with Fun, Good for Social Sharing, Generally Good Quality, Some Durability Concerns, Seen as a Leading Brand for Novelty Inflatables

Copy Examples

• •Headline: Don't just float. *Dominate* the pool. Body: Unleash your inner legend with our giant [Dragon/Unicorn/Chosen Float]! Big enough for you and your epic summer plans. #GoFloats #PoolPartyKing #SummerVibes
• •Headline: Warning: May cause extreme relaxation and uncontrollable smiles. Body: Our new [Product Name, e.g., Tropical Parrot Drink Float] is here to make sure your drink stays chill while you do. Grab yours and float your worries away! #GoFloats #PoolsideParadise #DrinkGoals
• •Headline: Ordinary pool days are over. Body: Why be basic when you can be extra? Turn heads and make waves with GoFloats. Tag a friend who needs this level of awesome in their life! #GoFloats #SummerFun #FloatGoals
• •Headline: Kid-approved. Parent-envied. Body: From splash-tastic adventures to lazy river lounging, our floats bring the fun for everyone. Durable, delightful, and designed for endless smiles! #GoFloatsKids #FamilyFun #PoolToys
• •Headline: This isn't just a float, it's your summer upgrade. Body: Crafted with premium materials and designed to inflate in a flash (thanks, Rapid Valve!), your best summer ever starts with GoFloats. #GoFloats #QualityFun #LazyDays