Brand Tone

Convenient, Local, and Diverse

Brand Values

• •Accessibility
• •Community Focus
• •Variety and Choice

Best Practices

• •Emphasize "Local" and "Community": Consistently use terms like "Your Mauritian Marketplace," "Local Favourites," and "Supporting Local" to reinforce the brand's community-centric value.
• •Highlight Convenience in Every Message: Every piece of copy should, where possible, touch upon the ease of the experience. Use phrases like "Delivered to your door," "Shop in minutes," and "All in one click" to drive home the brand's primary benefit.
• •Create Themed Content Days: To manage the diverse product range, create themes for social media posts (e.g., "Wellness Wednesday" for hygiene/natural products, "Fashion Friday" for clothing) to give the content calendar structure and prevent the feed from looking chaotic.
• •Adopt a "Friendly Neighbor" Tone: The tone should be approachable and helpful, not overly corporate. Use simple, clear language. Ask questions in captions to encourage engagement (e.g., "What's on your shopping list this week? Let us know below!").
• •Be Clear and Direct in Calls-to-Action (CTAs): Given the brand's functional nature, CTAs should be straightforward. Instead of vague prompts, use direct commands like "Shop Groceries Now," "Explore the Collection," and "Order Today for Fast Delivery."

Social Perception

Neutral to positive; perceived as a functional online store and practical utility for online shopping in Mauritius, rather than an aspirational lifestyle brand. Engagement on social media is primarily positive product inquiries and likes.

Copy Examples

• •From your weekly groceries to that perfect weekend outfit, why shop anywhere else? Goflo brings the best of Mauritius right to your doorstep. Your local online market is always open!
• •Elegance in every thread. Discover our new 'Desi fusion' collection and wear a story of tradition and style. Tap to shop the look. #Goflo #MadeInMauritius #EthnicWear
• •Need snacks? ✅ New outfit? ✅ Skincare? ✅ Get it all on Goflo.mu! 🇲🇺 Your one-stop online shop. #GofloFinds #Mauritius #OnlineShopping
• •Goflo: Everything you need, all in one place. Simple, fast, and delivered to you. Plus, flexible payment options available with Rogers Capital.
• •Welcome back! We'sve missed you. Check out what's new this week on Goflo - from fresh groceries to the latest in home safety. Your convenience is our priority.