Brand Tone

Inspirational, expert, performance-oriented, and passionate.

Brand Values

• •Passion for Water Sports
• •Quality & Performance
• •Learning & Self-Improvement
• •Nature & Harmony
• •Freedom & Individuality
• •Inspiration & Motivation

Best Practices

• •Highlight the blend of expert knowledge and a 'Wild & Free' spirit in all communications.
• •Use inclusive language to appeal to all skill levels, from beginners to professionals.
• •Emphasize the high-performance aspects of Gofkoooo wings, focusing on balance, power, and control.
• •Incorporate the 'Never Give Up' mantra to inspire and motivate the audience.
• •Showcase the brand's commitment to quality, innovation, and harmony with nature.

Social Perception

Gofkoooo is perceived as a high-quality, innovative brand offering excellent performance and value in wing design and coaching. Georgi Vasilev/Gofko is seen as a skilled, experienced, and passionate surf and wing foil instructor.

Copy Examples

• •"Experience control like never before with Gofkoooo wings. Designed for all surfers, from beginners to professionals."
• •"Founded by ISA Level 2 surf instructor Georgi 'Gofko' Vasilev, we bring expert knowledge and a 'Wild & Free' spirit to everything we do, from world-class coaching to high-performance wing designs."
• •"Gofkoooo wings: Super balanced and powerful, with direct on and off power delivery. Built for performance and designed for every skill level."
• •"Never Give Up on your dreams. Gofko, a Bulgarian with a passion for water sports, left his home to pursue his wing foiling dream. What's your dream?"
• •"Join the Colour Monk community and express your unique personality while living in harmony with nature. #Gofkoooo #WildAndFree"