Brand Tone

inspirational and educational

Brand Values

• •Health and Wellness
• •Sustainability
• •Innovation
• •Accessibility
• •Simplicity

Best Practices

• •Always write in a way that is inspirational, educational, and empowering. Avoid overly technical language and focus on the benefits of your products.
• •In all of your marketing materials, make sure to emphasize your commitment to health, sustainability, innovation, accessibility, and simplicity.
• •Respond to customer comments and questions in a timely and helpful manner. Share user-generated content to build a sense of community around your brand.
• •Whether you're posting on social media, sending an email, or updating your website, make sure your messaging is consistent and on-brand.
• •Your copywriting should always be customer-centric. Address their pain points, answer their questions, and show them how your products can improve their lives.

Social Perception

GoFiltr is generally perceived positively by consumers, who praise its high-quality products, excellent customer service, and the noticeable improvement in water taste and quality. Many users report increased water intake and view the brand as trustworthy for improving hydration habits. While some users report a 'sulfur' or 'rotten egg' smell, the brand addresses this on its website as a solvable issue related to high sulfate levels.

Copy Examples

• •Elevate your water. Elevate your life.
• •Hydration made simple. Just drop in our infuser and enjoy mineral-rich alkaline water anytime, anywhere.
• •Join the GoFiltr family and discover the difference that proper hydration can make. Your body will thank you.
• •Ready to take your hydration to the next level? Our infusers are designed to work with any bottle, so you can enjoy the benefits of alkaline water on the go.
• •Taste the difference. Feel the difference. GoFiltr.