Brand Tone

Sophisticated, Refined, Artistic, Experimental, Feminine (with a contemporary edge), Confident, Understated, Aspirational, Exclusive

Brand Values

• •Originality & Unique Design
• •Quality Craftsmanship
• •Contemporary Femininity
• •Artistic Expression
• •International Vision
• •Quiet Confidence

Best Practices

• •Maintain a sophisticated and refined tone in all communications.
• •Highlight the brand's experimental and artistic approach to design.
• •Emphasize the unique blend of feminine and modern elements.
• •Subtly convey confidence and exclusivity without being overtly boastful.
• •Focus on the brand's international recognition and unique design aesthetic.

Social Perception

J is perceived as a high-end designer label, carried by prestigious international retailers. It is seen as innovative, unique, and a successful example of a Korean fashion brand making a significant impact on the global stage.

Copy Examples

• •J presents a contemporary vision of romanticism, blending lingerie-inspired silhouettes with an experimental approach to texture.
• •The brand's architectural silhouettes and refined romanticism offer a fresh perspective on modern womenswear.
• •J collections explore the unexpected harmony in contrasting elements, resulting in designs that are both unique and timeless.
• •With a focus on the dynamic movements of the female body, J creates pieces that empower and inspire.
• •J has garnered international acclaim for its distinctive aesthetic and commitment to quality craftsmanship.