Brand Tone

Expert & Knowledgeable, Supportive & Partnership-Oriented, Innovative & Forward-Thinking, Professional & Reliable, Community-Focused

Brand Values

• •Customer Success/Partnership: Collaboration and partnership with our customers is at the center of everything we do. They aim to empower customers to innovate and deliver better products faster.
• •Expertise & Innovation: Providing leading technology, software, and the expertise to use them effectively. Staying at the "forefront of technical innovation."
• •Support & Empowerment: Offering comprehensive technical support, training, and resources to help engineers succeed. Dedicated to empowering its employees to do their best work.
• •Community: Fostering a network for engineers to engage and learn from each other.
• •Integrity & Trust: Implied through their long-standing presence, commitment to quality, and focus on building lasting relationships. Their mission includes giving confidence in them as a company to trust.

Best Practices

• •Prioritize "Expert Support" and "Partnership": Frame communications to emphasize GoEngineer's role as a knowledgeable partner invested in the customer's success, not just a vendor. Use collaborative language.
• •Highlight Tangible Benefits & Solutions: Focus on how GoEngineer's offerings (software, hardware, expertise) help customers solve specific problems, innovate better, reduce costs, or get to market faster.
• •Maintain a Professional and Authoritative Voice: Use clear, precise language appropriate for an engineering audience. Avoid overly casual slang while still being approachable. Demonstrate confidence in the solutions provided.
• •Showcase Expertise Through Educational Content: Consistently create and share valuable content (blogs, webinars, tutorials) that educates and informs, reinforcing GoEngineer's position as a thought leader and trusted resource.
• •Incorporate Customer Success & Community: Regularly feature customer stories and testimonials that validate GoEngineer's value. Promote the GoEngineer Community as a place for connection and shared learning.

Social Perception

As a Solutions Provider: Viewed as a key supplier of essential engineering tools (SOLIDWORKS, Stratasys) and a knowledgeable resource for technical support and training. Customers often praise their technical support team's responsiveness and expertise. As an Employer: Generally positive, with mentions of a supportive environment and opportunities for growth. A corporate video emphasizes a positive work culture where employees stay for many years and "family comes first." Industry Recognition: Seen as a significant player in the engineering solutions market, evidenced by acquisitions and partnerships. They are a #1 reseller and have received awards. Online Community Engagement: Their efforts to build an online community for engineers are a positive step, though the active engagement level on all social platforms (beyond YouTube and LinkedIn) varies. Their own GoEngineer Community platform seems to be a key focus for direct engagement.

Copy Examples

• •Headline: Empowering Your Innovations, From Design to Manufacturing. Body: At GoEngineer, we provide more than just software and hardware; we deliver a partnership dedicated to your success. Leverage our decades of expertise in SOLIDWORKS, Stratasys 3D printing, and comprehensive engineering solutions to bring your groundbreaking ideas to life, faster and more efficiently.
• •Headline: Your Expert Partner in Engineering Excellence. Body: Navigate the complexities of modern engineering with GoEngineer. Our certified technical specialists offer unparalleled support, training, and consulting to ensure you maximize your investment in industry-leading tools like SOLIDWORKS and advanced 3D printing technologies. Let's build the future, together.
• •Headline: Unlock Your Design Potential with GoEngineer's Support. Body: Facing a design challenge or looking to optimize your workflow? GoEngineer’s extensive knowledge base, on-demand support, and personalized Application Mentoring Sessions are here to help you overcome hurdles and achieve peak performance. We're invested in your success.
• •Headline: Innovate with Confidence. Engineer with Us. Body: For over 40 years, GoEngineer has been at the forefront of technical innovation, equipping engineers with the tools and expertise to transform industries. From advanced simulation to cutting-edge additive manufacturing, partner with us to accelerate your product development lifecycle.
• •Headline: Join a Community of Innovators. Body: Connect, learn, and grow with the GoEngineer Community. Access expert insights, share your challenges, and collaborate with fellow engineers. We believe in the power of shared knowledge to drive the next wave of engineering breakthroughs.