Brand Tone

Sophisticated, expert, and customer-centric. Professional yet approachable, aspirational, and service-oriented. Confident and reassuring, emphasizing quality, reliability, and a passion for design.

Brand Values

• •Quality and Reliability
• •Exceptional Customer Service
• •Curated Design and Exclusivity
• •Sustainability and Fairness
• •Inspiration and Expertise

Best Practices

• •Lead with Expertise and Passion: All copy should reflect a deep knowledge and genuine passion for interior design. Use confident and descriptive language. Instead of saying "nice chair," explain why it's exceptional—mention the designer, the materials, or the craftsmanship.
• •Prioritize "You" and "Your": Although the brand is an expert, the focus should always be on the customer's dream and their home. Frame copy around how Goeds can help them achieve their vision (e.g., "Your dream house starts here").
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang, clichés, or aggressive sales language (e.g., "Slashed prices!"). Opt for more refined terms like "curated collection," "timeless elegance," "investment piece," and "unparalleled service."
• •Emphasize Service and Reliability: In every relevant touchpoint (product pages, checkout, contact), reinforce the promise of excellent customer service and reliability. Phrases like "Our interior experts are here to help" and "Shop with confidence" build trust.
• •Create a Brand Voice Guide: Document the tone, values, and approved terminology. This guide should be the single source of truth for anyone writing copy, ensuring that the sophisticated, customer-centric voice remains consistent across the website, emails, and any future marketing materials.

Social Perception

Goeds is perceived as a high-end, trustworthy, and specialized design store. Customers view it as a reliable source for quality furniture and excellent service. It is seen as a boutique or expert retailer appealing to consumers with a strong interest in interior design and a budget for premium products.

Copy Examples

• •Beyond Furniture. Beyond Expectation. Discover curated design that tells your story.
• •The intersection of form and comfort. Each curve is meticulously crafted to offer an unparalleled seating experience, while its timeless design ensures it becomes the focal point of any room. More than a chair, it's a piece of a legacy. Invest in enduring style.
• •Goeds: Where curated design meets exceptional service. We source unique, high-end furniture and accessories for the discerning homeowner. Let our interior experts help you create a space you love.
• •New Arrivals: The Future Classics of Interior Design Have Landed.
• •Your home is your sanctuary. Don't settle for ordinary. At Goeds, we believe in the power of exceptional design. Explore our collection of unique, high-quality furniture and find the pieces that truly reflect you. Quality and personal service, guaranteed.