Brand Tone

Luxurious, Sophisticated, Indulgent, Aspirational yet Increasingly Accessible, Celebratory, Gifting-Oriented, Engaging & Story-driven

Brand Values

• •Quality & Craftsmanship
• •Luxury & Elegance
• •Indulgence
• •Heritage
• •Boldness & Pioneering Spirit
• •Accessibility (evolving)
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (luxurious, indulgent, sophisticated, warm), and specific vocabulary (e.g., "exquisite," "artisan," "heritage," "discover," "savour") to be used and avoided. Ensure all writers have access to this.
• •Prioritize "Experience" and "Indulgence": Focus copy on the sensory experience, the feeling of luxury, and the pleasure of enjoying Godiva chocolates, rather than just product features. Use evocative language.
• •Maintain an Element of Exclusivity and Premiumness: Even when promoting more accessible products, the language should still convey superior quality and a special treat, reinforcing the aspirational nature of the brand.
• •Align Visuals and Text: Ensure that the imagery used alongside copy consistently reflects the high-end, luxurious feel of the brand. The iconic gold should be a recurring visual cue.
• •Storytelling with Heritage: Weave in elements of Godiva's rich Belgian heritage and the inspiration behind the brand to add depth and authenticity to the copy, reminding customers of its longstanding tradition of quality.

Social Perception

Perceived as a Premium/Luxury Brand, Associated with Indulgence, Mixed Customer Service Experience, Seen as Traditional but Evolving, Questions of Value and Authenticity by Some, Engaging Social Media Presence.

Copy Examples

• •Unveil a new era of indulgence. Discover the [New Collection Name], where Belgian artistry meets contemporary desire. Unwrap your moment.
• •More than chocolate. It's a Godiva moment. Rich, decadent, and unforgettably yours. #GodivaUK #LuxuryChocolate #IndulgeYourself
• •Make this [Occasion] unforgettable with the gift of Godiva.
• •Crafted with the finest Belgian chocolate and a passion for perfection, each [Product Name] is an invitation to savour the extraordinary. Experience the heritage, taste the luxury.
• •Elevate your gifting. From celebrating milestones to simple moments of joy, a golden box of Godiva speaks volumes. Find the perfect expression of luxury.