Brand Tone

Energetic, Playful, Bold, Expressive, Inclusive, Community-Oriented, Spiritual/Mystical Undertones, Youthful, and Trendy

Brand Values

• •Self-Expression & Individuality
• •Authenticity
• •Creativity & Uniqueness
• •Joy & Fun
• •Quality & Customer Service
• •Community & Inclusivity

Best Practices

• •Embrace Energetic & Expressive Language: Use vibrant adjectives, enthusiastic punctuation (like exclamation points, used appropriately), and empowering verbs. Incorporate rave/festival slang authentically where it fits (e.g., "kandi," "PLUR," "festie bestie," "vibe").
• •Champion Individuality & Authenticity: Craft messages that encourage customers to be themselves, highlight the uniqueness of handmade/custom items, and celebrate diverse expressions of style.
• •Maintain a Playful & Inclusive Voice: Use friendly, approachable language. Directly address the audience with inclusive terms like "Rave Babez," "Fashionauts," or "Goddesses." Ensure messaging reflects support for all, including the LGBTQ+ community.
• •Weave in Mystical & "Goddess" Elements: Subtly incorporate words and themes related to cosmic energy, magic, divinity, and transformation, aligning with the "Goddess" branding and product categories.
• •Stay Visually Consistent with Tone: Ensure that the copy on social media and the website complements the visual elements (bright, bold, magical imagery). The language should feel like a natural extension of the brand's aesthetic.

Social Perception

Positive, Creative & Unique, Community-Connected, Responsive & Friendly, and Empowering

Copy Examples

• •✨ Shine brighter than the lasers! ✨ Our NEW Cosmic Drip sunnies just landed! 🕶️ Ready to help you Stand TF Out at your next fest? 😉 Tap to shop or DM for YOUR custom creation! #RaveFashionGoddess #FestivalFashion #EDMStyle #BeExtra #NewDrop
• •Unleash YOUR inner goddess! 🔥 From celestial chokers to one-of-a-kind stash pendants, we handmake the magic that makes you, YOU. Dare to be different. Dare to be divine. Shop Rave Fashion Goddess. Your vibe awaits! [Link to website] #RaveGear #FestivalJewelry #HandmadeMagic #ExpressYourself #LGBTQFriendly
• •Keep your treasures close and your style closer with our custom Stash Pendants! 🤫✨ Handcrafted with love and a sprinkle of rave magic, choose your charms, crystals, and colors to create a piece as unique as your soul. Perfect for making memories that last long after the beat drops. What story will yours tell? #StashNecklace #RaveAccessories #FestivalStyle #CustomJewelry #RaveFashionGoddess
• •Festival season is CALLING! 📞 Which Rave Fashion Goddess look are you rocking? Cosmic? Dark? Bohemian? Psychedelic? ✨ Show us your vibe! 👇 #RaveOutfits #FestivalVibes #GoddessEnergy #HandmadeFashion #StandTFOut
• •🔥 You Were Born to Sparkle, Babe! New Arrivals Inside! 🔥 Body Snippet: Hey Fashionaut! Ready to elevate your festival game and be unapologetically YOU? Our latest collection of handcrafted rave essentials has just dropped, designed to make you feel like the goddess you are. Because life’s too short for boring. Go on, express your extra! 😉 [Shop Now Button]