Brand Tone

Uplifting, Authentic, and Community-Focused: The brand's tone is consistently warm, friendly, and personal, aiming to empower customers, foster trust through transparency, and create an inclusive community.

Brand Values

• •Natural and Organic Ingredients
• •Cruelty-Free
• •Handcrafted Quality
• •Inclusivity and Empowerment
• •Affordability and Accessibility

Best Practices

• •Always use a warm, approachable, and friendly tone, speaking directly to the customer with
• •you
• •and
• •your
• •and using contractions for a conversational feel.
• •Weave brand values into every piece of copy, regularly mentioning keywords like
• •handcrafted
• •
• •natural
• •
• •organic
• •and
• •cruelty-free
• •to reinforce what the brand stands for.
• •Embrace the brand's journey and founder's story to build a powerful emotional connection with the audience.
• •Use inclusive language, addressing the audience as a collective (e.g.,
• •Buttas
• •
• •Go'Butter Family
• •) and encouraging interaction through questions and user-generated content.
• •Always aim to inspire confidence and happiness by focusing on the positive benefits of the products, emphasizing the feeling they provide like
• •glow
• •
• •radiance
• •or
• •confidence
• •.],
• •brand_tone
• •Uplifting, Authentic, and Community-Focused: The brand's tone is consistently warm, friendly, and personal, aiming to empower customers, foster trust through transparency, and create an inclusive community.
• •copy_examples
• •[
• •Your skin deserves a hug. Our 'Home' Body Butter is handcrafted with love and packed with all-natural shea butter and aloe to soothe and heal. Say goodbye to dry, itchy skin and hello to your natural glow. Tap to shop your new happy place! #GoButter #HandcraftedSkincare #NaturalGlow
• •Hey Butta! Did you know Go'Butter started with a dream in a college dorm? Our founder wanted to create something real, something natural, for every kind of beautiful. Every jar we ship is a piece of that dream, handcrafted with love, just for you. Thanks for being part of our amazing journey. Your support means the world. #GoButterFamily
• •Real Ingredients. Real Glow. Real Confidence. Discover handcrafted, cruelty-free skincare that loves you back. Made for all skin, made for you.
• •That feeling when your Go'Butter package arrives! What's the first product you're reaching for this week? Show us your glow-up! #GoButterGlow
• •Ready to reveal your smoothest skin ever? Our Organic Sugar Exfoliate gently buffs away dullness, letting your inner radiance shine through. Handmade with organic sugars and nourishing oils, it's the perfect prep step for your body butter, helping it to sink in deeply for ultimate hydration. Treat yourself, you deserve it!
• •social_perception
• •The public and customer perception of Go'Butter Cosmetics is overwhelmingly positive, viewing the brand as trusted for its high-quality, effective products, authentic and relatable, and having a strong, beloved community connection.
• •values
• •[
• •Natural and Organic Ingredients
• •Cruelty-Free
• •Handcrafted Quality
• •Inclusivity and Empowerment
• •Affordability and Accessibility
• •]}

Social Perception

The public and customer perception of Go'Butter Cosmetics is overwhelmingly positive, viewing the brand as trusted for its high-quality, effective products, authentic and relatable, and having a strong, beloved community connection.

Copy Examples

• •Your skin deserves a hug. 🤗 Our 'Home' Body Butter is handcrafted with love and packed with all-natural shea butter and aloe to soothe and heal. Say goodbye to dry, itchy skin and hello to your natural glow. ✨ Tap to shop your new happy place! #GoButter #HandcraftedSkincare #NaturalGlow
• •Hey Butta! Did you know Go'Butter started with a dream in a college dorm? Our founder wanted to create something real, something natural, for every kind of beautiful. Every jar we ship is a piece of that dream, handcrafted with love, just for you. Thanks for being part of our amazing journey. Your support means the world. ❤️ #GoButterFamily
• •Real Ingredients. Real Glow. Real Confidence. Discover handcrafted, cruelty-free skincare that loves you back. Made for all skin, made for you.
• •That feeling when your Go'Butter package arrives! 😍 What's the first product you're reaching for this week? Show us your glow-up! 👇 #GoButterGlow
• •Ready to reveal your smoothest skin ever? Our Organic Sugar Exfoliate gently buffs away dullness, letting your inner radiance shine through. Handmade with organic sugars and nourishing oils, it's the perfect prep step for your body butter, helping it to sink in deeply for ultimate hydration. Treat yourself, you deserve it!