Brand Tone

Approachable and Relatable, Passionate and Quality-Focused, Encouraging and Positive, Community-Oriented, Innovative and Bold

Brand Values

• •Quality
• •Health and Well-being
• •Authentic Experience
• •Innovation
• •Community
• •Integrity/Control

Best Practices

• •Embrace "We Get It": Continue using an empathetic and understanding tone. Acknowledge the customer's desire for great-tasting beer without the downsides of alcohol. Frame products as solutions to their lifestyle needs.
• •Focus on Flavor and Quality First: While the non-alcoholic aspect is key, always lead with the craft quality, taste complexity, and premium ingredients. Reinforce that it's *great beer*, that just happens to be NA.
• •Highlight Positive Outcomes: Emphasize the benefits: enjoying social occasions, "productive tomorrows," fewer calories, no hangovers, and the ability to stay sharp. Use aspirational and positive language.
• •Build Community Through Storytelling: Share the founders' story, customer testimonials, and the journey of creating new brews. Make customers feel like part of the Go Brewing story and movement.
• •Be Confident and Innovative: Project confidence in the product's quality and the brand's role in the evolving beverage landscape. Highlight awards and new, exciting releases to showcase innovation.

Social Perception

Positive Customer Reception, Premium Product, Growing Recognition, Trustworthy, Lifestyle Enabler

Copy Examples

• •Headline: Taste Freedom. Not "Less." Body: Remember when non-alcoholic meant non-exciting? We don't either. Go Brewing crafts award-winning flavor that just happens to be non-alcoholic. Sip the revolution. #GoBrewing #CraftNA #FlavorFirst
• •Headline: Your Tomorrow You Will Thank You. Body: Enjoy the rich, hoppy goodness of a true craft beer tonight, and wake up ready to conquer your day. That's the Go Brewing promise. Less alcohol, zero compromise on taste. #ProductiveTomorrows #GoNaBeer #CheersToHealth
• •Headline: We Get It. You Love Beer. (So Do We.) Body: That's why we obsessively craft non-alcoholic brews that deliver the complexity and satisfaction you crave. From hazy IPAs to crisp pilsners, find your new favorite without the old regrets. Explore the range! #WeGetBeer #GoCraft #NAInnovation
• •Headline: Join the Club That’s Redefining Beer Nights. Body: Get exclusive, member-only non-alcoholic craft brews delivered to your door. Because cutting back on alcohol shouldn't mean cutting back on discovery or taste. Welcome to the Go Brewing Beer Club. #GoBeerClub #ExclusiveBrews #NACommunity
• •Headline: Real Craft, Real Flavor, Zero Alcohol. Body: We started Go Brewing because we knew non-alcoholic beer could be so much more. Using traditional methods and quality ingredients, we're brewing the best NA beer on the planet. Taste the difference commitment makes. #AuthenticNA #AwardWinningBeer #GoForIt