Brand Tone

Humorous & Sarcastic, Informal & Casual, Direct & Product-Focused, Pop-Culture Savvy

Brand Values

• •Self-Expression & Individuality
• •Humor & Lightheartedness
• •Relatability
• •Accessibility

Best Practices

• •Consistently inject humor, sarcasm, and clever wordplay that aligns with the product designs.
• •Use slang, references, and inside jokes relevant to the target niches (gamers, anime fans, meme lords). Stay current with internet culture.
• •Avoid overly formal or corporate language. Write as if you're talking to a friend who shares your (slightly twisted) sense of humor.
• •Calls to action should be clear but can also incorporate the brand's humor. For example, instead of just "Shop Now," try "Upgrade Your Sarcasm Levels Here" or "Your Cart Awaits Its Destiny."
• •Use product descriptions as another opportunity to entertain and reinforce the brand's personality. Tell a micro-story or land a punchline related to the design.

Social Perception

Niche Appeal, Gift Potential, Expression Outlet, Emerging Brand

Copy Examples

• •Warning: May spontaneously start talking about [niche hobby]... or just judge your life choices. Wear responsibly. Or don't. We're not your mom. #SarcasmIncluded #TruthHurtsButSoDoesBadFashion
• •Adulting is a myth. Coffee is a coping mechanism. Our latest mug designs? Essential survival gear. Link in bio before reality hits too hard. ☕ #Gobonomics #AdultingStruggles #MugLife
• •Level up your comfort and your weeb status. This hoodie is over 9000! (Okay, maybe not, but it's pretty epic.) Grab yours and prepare for your next story arc. #AnimeMerch #WeebGear #GobonomicsStyle
• •Your Wardrobe Called. It's Bored. (We Can Help.)
• •Pretty sure 'one more game' is a legit excuse for everything. This tee gets it. Equip it now and may your K/D ratio be ever in your favor. 🎮 #GamerLife #PressStart #Gobonomics