Brand Tone

Inspiring & Positive, Caring & Reassuring, Eco-Conscious & Responsible, Stylish & Modern, Informative & Educational, Friendly & Approachable

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Wellness
• •Style & Self-Expression
• •Quality & American Made
• •Innovation
• •Integrity & Transparency
• •Empowerment & Joy of Travel

Best Practices

• •Lead with Purpose: Always weave in the "why" behind Go-Be Sleeves – the desire for healthier travel and a cleaner planet. This reinforces core values in every message.
• •Balance Information with Inspiration: While educating about hygiene and sustainability is key, infuse copy with an uplifting, adventurous spirit that encourages travel and exploration. Use phrases like "travel freely," "explore confidently," "embrace the journey."
• •Emphasize "Stylish Protection": Consistently link the practical benefit of hygiene with the aesthetic appeal of the designs. The product isn't just functional; it's a "lifestyle accessory."
• •Maintain a Positive & Empowering Voice: Frame challenges (germs, waste) as opportunities for positive action through the product. Avoid fear-mongering, instead focusing on the peace of mind and confidence Go-Be Sleeves provide.
• •Use "Go-Be" as a Call to Action & Lifestyle: Integrate the brand name into calls to action that reflect the brand's ethos (e.g., "Go-Be adventurous," "Go-Be sustainable," "Go-Be protected"). This reinforces the brand identity and its aspirational qualities.

Social Perception

Positive & Trusted, Eco-Friendly Champion, High-Quality & Stylish, Problem-Solver, Gift-Worthy

Copy Examples

• •Headline: Travel Freely. Worry Less. Our Earth-Friendly Sleeves Have You Covered. Body: Airplane tray tables? Unexpected spills? Sticky situations? Slide on a Go-Be Sleeve and transform any surface into your clean, stylish, personal space. Made from recycled materials and powered by antimicrobial tech, it’s peace of mind you can pack. #GoBeProtected #SustainableTravel
• •Headline: Style Meets Clean on Your Next Adventure. Body: Don’t let dirty tray tables dim your travel sparkle. Go-Be Sleeves offer a chic, reusable barrier against germs, crafted with unique designs and eco-conscious materials. Wash, reuse, and explore beautifully. Where will you Go-Be next? #TravelWell #EcoChic
• •Headline: Ditch the Wipes, Embrace the Sleeve. Body: Millions of single-use wipes end up in landfills daily. Make a difference with every trip. Go-Be Sleeves are your washable, reusable, and oh-so-stylish solution for a cleaner journey and a healthier planet. Travel smarter, travel kinder. #GoBeGreen #ReusableRevolution
• •Headline: Your Tray Table’s New Best Friend (and Germ’s Worst Enemy). Body: Confidently eat, work, or play on the go! Go-Be Sleeves create an instant antimicrobial shield on notoriously grubby surfaces. Lightweight, easy to pack, and proudly made in the USA. It’s the travel essential you never knew you needed. #FlyClean #MadeInUSA
• •Headline: Adventure Awaits. Fear Stays Home. Body: Inspired by a desire to travel without worry, Go-Be Sleeves let you embrace every journey with confidence. Protect your space, express your style, and join a community committed to healthier, more sustainable exploration. What are you waiting for? Go-Be! #TravelConfident #GoBeYou