Brand Tone

Friendly and Playful, Empathetic and Supportive, Encouraging and Positive, Innovative and Confident, Trustworthy and Reassuring

Brand Values

• •Child Independence and Development
• •Parental Ease and Convenience
• •Health and Safety
• •Fun and Engagement
• •Innovation and Quality
• •Community Building
• •Making Families Thrive

Best Practices

• •Speak Parent-to-Parent: Use relatable language that acknowledges the realities and joys of parenting. Avoid overly technical jargon and maintain an empathetic, understanding voice.
• •Focus on Solutions and Benefits: Clearly articulate how GoBe Kids products solve common parenting challenges (e.g., picky eating, mess, on-the-go convenience) and the positive outcomes they deliver for both child and parent.
• •Inject Fun and Playfulness: Reflect the joy and interactivity of the products in the copy. Use upbeat language, playful calls to action, and highlight the 'fun' aspect for children.
• •Emphasize Empowerment and Positivity: Frame messaging around fostering independence in children and creating positive, stress-free mealtime experiences. Steer clear of shaming or pressuring language.
• •Maintain a Helpful and Supportive Stance: Position the brand as a partner in the parenting journey, offering not just products but also support and understanding through tips, community engagement, and reassuring messaging about safety and quality.

Social Perception

Highly Positive Overall, Kid-Approved, Valued for Practicality, Points of Criticism, Innovative and Modern

Copy Examples

• •Headline: End Mealtime Battles, Start Snacktime Adventures! Body: Tired of 'no thank you' turning into a standoff? The GoBe Snack Spinner puts the fun back into food, letting your little one choose their next bite with an exciting spin! Less fuss, more yum, and happy tummies all around. #GoBeHappy #SnackTimeSolved
• •Headline: 5 Snacks, Zero Spills, Endless Smiles. Body: Pack variety without the mess! The GoBe Snack Spinner keeps five different snacks neatly contained and ready for your child's pick. Perfect for picky eaters and on-the-go adventures. Say goodbye to a car full of crumbs and hello to happy snacking! #GoBeKids #MessFreeSnacks
• •Headline: Empower Your Little Eater. (And Reclaim Your Sanity!) Body: Based on the science-backed 'Parent Provides, Child Decides' principle, our Snack Spinner helps foster independence and a positive relationship with food. You choose the healthy options, they choose the delicious order. Win-win! #HealthyHabits #GoBeIndependent
• •Headline: From Park Playdates to Road Trip Feats – Snack Smarter! Body: The GoBe Snack Spinner is the ultimate travel companion for busy families. Lightweight, durable, and oh-so-easy to clean (hello, top-rack dishwasher safe!). Keep your little explorers fueled and happy, wherever life takes you. #OnTheGoBe #ParentingHacks
• •Headline: More Than a Snack Holder, It’s a Curiosity Creator! Body: Watch your child’s eyes light up as they push the button and discover what’s next! The GoBe Snack Spinner isn’t just about food; it’s about interactive fun that encourages trying new tastes and textures. Make every snack a moment of joyful discovery. #PickyNoMore #FunWithFood