Brand Tone

Friendly, Innovative, Enthusiastic, Health-Conscious

Brand Values

• •Convenience
• •Health & Wellness
• •Quality & Taste
• •Innovation
• •Fun & Enjoyment

Best Practices

• •Develop a Brand Voice Guide: Document Goba Tea's specific tone (e.g., "Friendly Innovator," "Healthy Bestie"), key messaging points, frequently used words/phrases, and words/phrases to avoid. Share this with anyone creating content.
• •Always Emphasize Key Differentiators: Consistently highlight "low-calorie," "low-sugar," "B vitamins," and "ready-to-drink convenience" in a natural, non-repetitive way. These are core to the brand's unique selling proposition.
• •Use Relatable and Casual Language: Maintain the "two best friends" origin story vibe. Use contractions, address the audience directly (e.g., "you," "your"), and incorporate enthusiastic but genuine language. Avoid overly formal or technical jargon unless explaining specific health benefits clearly.
• •Show, Don't Just Tell, the "Fun": While emphasizing health, don't lose the joy of boba. Use vibrant descriptions of flavors and the experience of drinking boba (e.g., "bursting pearls," "refreshing sip"). Mirror the visual appeal that makes boba popular on social media.
• •Maintain Consistency Across All Platforms: Ensure that the messaging, tone, and information (like stock availability) are consistent across the website, social media channels, email marketing, and any other customer touchpoints. Regularly audit content to ensure alignment.

Social Perception

Positive for Convenience and Health, Seen as a Treat, Innovative Product, Growing Brand

Copy Examples

• •Headline: Sip Stress Away. Your Favorite Boba, Now Guilt-Free & Vitamin-Boosted! Body: Craving that boba bliss but not the sugar rush? Goba Tea is here! Enjoy our delicious, ready-to-drink boba with bursting fruit pearls, low calories, low sugar, and a boost of B vitamins to help you chill. Your anytime, anywhere boba fix is just a bottle away.
• •Headline: Boba Addicts Rejoice! Goba Tea: Real Fruit, Real Flavor, Zero Regrets. Body: We get it. That boba craving is real. That's why two best friends (and full-time boba fanatics!) created Goba Tea. All the authentic taste you love, crafted with organic ingredients, way less sugar, and packed with vitamins. Grab a Goba and make any moment a boba moment!
• •Headline: Your Fridge's New Best Friend: Goba Tea - Boba On Demand. Body: Why wait in line when you can have delicious, refreshing boba waiting for you at home? Goba Tea offers the ultimate convenience with our bottled boba. Perfect for busy days, a healthy treat, or whenever you need a flavorful pick-me-up. Low sugar, big taste!
• •Headline: The Future of Boba is Here. And it's Deliciously Healthy. Body: Meet Goba Tea – the game-changer in the boba world. We’ve bottled up your favorite fruity boba with juicy pearls, slashed the sugar and calories, and infused it with stress-busting B vitamins. Innovation never tasted so good.
• •Headline: From Boba Dream to Bottled Reality: Taste the Goba Difference! Body: Born from a love of boba and a desire for a healthier option, Goba Tea delivers that authentic boba shop experience, conveniently bottled. Enjoy bursting pearls, vibrant fruit flavors, and a touch of wellness in every sip. Try our fan-favorite Mango or Passionfruit today!