Brand Tone

Authentic & Passionate, Humorous & Witty, Engaging & Community-Focused, Relatable & Down-to-Earth, Informal & Conversational

Brand Values

• •Love of the Game
• •Community & Camaraderie
• •Authenticity
• •Quality & Craftsmanship
• •Inclusivity (emerging)
• •Fun & Entertainment

Best Practices

• •Embrace Hockey Lingo Authentically: Use hockey slang naturally throughout your copy. Don't force it, but let it be a genuine part of your voice. Maintain a "Hockey Slang" glossary or section to reinforce this.
• •Prioritize Humor and Wit: Inject humor where appropriate, especially on social media. Share relevant memes, funny observations about the game, or light-hearted chirps.
• •Foster Community Interaction: Actively engage with your audience. Ask questions, run polls, respond to comments, and share user-generated content. Make them feel like part of the "Bardown family."
• •Stay Current with Hockey News and Culture: Reference current events, player news, and ongoing hockey conversations to remain relevant and show you're "in the know."
• •Be Visually Consistent with the "Hockey Lifestyle": Ensure your imagery and video content reflect the authentic, sometimes gritty, passionate, and fun aspects of hockey life, from minor leagues to pro levels.

Social Perception

For Hockey Players, By Hockey Players; Cool & Trendy; Knowledgeable & Entertaining; Good Quality (Apparel); Connected to Hockey Slang

Copy Examples

• •Product (New Hoodie): Sick new twig? Fresh ice? Only thing missing is our new [Product Name] Hoodie. Built for the rink, the pond, or just chirpin' from the couch. Stay warm, look sharp. #GoBardown #HockeyLife
• •Community Engagement (Instagram Story Poll): Debate time, beauts! Best pre-game ritual: A) Solo jam session B) Team hype-up C) Superstitious AF. Vote now & drop your weirdest ones in the comments! 👇 #HockeyCulture #Bardown
• •Brand Lifestyle (Facebook Post): From early morning practices to late-night beer league glory – we get it. Bardown Hockey isn't just apparel, it's a nod to the grind, the cellys, and the undying love for the game. What does hockey mean to you? #BardownFamily #ForTheLoveOfTheGame
• •Sales Promotion (Twitter/X): Wheels, snipe, celly! 🚨 Our [Collection Name] is flying off the shelves faster than a one-timer. Grab yours before it's benched for good. 20% off this week only! Link in bio. #HockeyDeals #BardownGear
• •Website Homepage Headline: Speak Hockey? So Do We. Gear Up with Bardown – Official Supplier to Snipers, Grinders, and Beauticians Everywhere.