Brand Tone

Inclusive & Affirming, Empowering & Bold, Authentic & Relatable, Community-Focused & Friendly, Simple & Effortless

Brand Values

• •Inclusivity & Diversity
• •Self-Expression & Authenticity
• •Community
• •Quality & Efficacy
• •Empowerment
• •Minimalist Styling

Best Practices

• •Embrace "Barb" Language: Consistently use the term "Barb(s)" to refer to your community and customers. This reinforces belonging and the brand's unique identity.
• •Lead with Inclusivity: Ensure all copy reflects a welcoming stance for all genders, identities, and expressions, particularly highlighting the LGBTQ+ focus where appropriate. Use gender-neutral language.
• •Prioritize Empowerment and Authenticity: Craft messages that uplift and encourage self-expression. Share real stories (with permission) and maintain a genuine, relatable voice, avoiding overly corporate or generic phrasing.
• •Keep it Positive and Affirming: Focus on the joy and confidence that comes with self-expression through short hair. Even when addressing challenges (like lack of representation), frame it with a solution-oriented, positive perspective.
• •Highlight Community and Connection: Regularly create copy that invites interaction, encourages sharing (e.g., user-generated content campaigns), and emphasizes the supportive network The Barb Shop offers. Make it clear it's "more than just a product."

Social Perception

Positive & Appreciative, Seen as a Safe Space/Community, Trusted for Product Quality, Innovative & Purpose-Driven

Copy Examples

• •Headline: Your Hair. Your Rules. Our Support. Body: At The Barb Shop, we get it. Short hair isn't just a style, it's an identity. That's why we craft products for *you* – the bold, the authentic, the unapologetically Barb. Join the community that celebrates every snip, every style, every you. #GoBarb (Tone: Empowering, Inclusive, Community-Focused)
• •Headline: Finally. Styling That Gets Your Short Hair. Body: Tired of products that weigh you down or just don't *get* it? Our [Product Name, e.g., Soft Clay Pomade] is designed by Barbs, for Barbs. Effortless hold, natural finish, and the freedom to express yourself. Simple. Versatile. You. (Tone: Relatable, Authentic, Simple)
• •Headline: More Than a Haircut. It's a Statement. Body: Rock your short hair with pride. The Barb Shop is here to provide the essentials for that perfect, lived-in look that tells your story. We're LGBTQ+ owned, community-driven, and all about celebrating you. What story does your Barb tell? (Tone: Bold, Affirming, Community-Focused)
• •Headline: Join the Barb Fam! Body: Being a Barb is about more than just hair—it's a mindset. It’s about defying convention and moving to your own beat. Connect with fellow Barbs, share your style, and find products made with you in mind. Show us what you're made of. (Tone: Friendly, Inclusive, Empowering)
• •Headline: Style. Simplified. Confidence. Amplified. Body: Forget complicated routines. Our new [New Product, e.g., Go-To Styling Cream or Texturizing Sea Salt Spray] delivers effortless, touchable style so you can focus on being you. Because when your hair feels right, you feel unstoppable. Discover the Barb Shop difference. (Tone: Simple, Empowering, Authentic)