Brand Tone

Humorous, Irreverent, Friendly, Approachable, Confident, Bold, Youthful, Trendy

Brand Values

• •Accessibility & Affordability
• •Customer Satisfaction & Service
• •Authenticity & Fun
• •Quality & Exclusivity (within affordability)
• •Community Engagement

Best Practices

• •Use humor and memes relevant to the target audience.
• •Maintain an informal and approachable tone using slang and direct address.
• •Emphasize affordability and value without compromising perceived quality.
• •Highlight customer service and community engagement.
• •Showcase product variety and deals prominently.

Social Perception

A place to get good deals on popular imported products, especially electronics, with a sense of humor and a focus on customer satisfaction.

Copy Examples

• •"Achieve your goals with our exclusive products!✨ Low prices and a unique sense of humor. 😉"
• •"The best electronics at the lowest prices in Brazil! Breaking rules and challenging the status quo with a smile. 😄"
• •"Your satisfaction is our priority! 🚀 Unparalleled cost-effectiveness and support via WhatsApp and email. 💯"
• •"Join the Importados do Povo family! 🎉 Exclusive pieces, discounts, and free shipping across Brazil. 🇧🇷"
• •"Premium smartwatches and more! 😎 Experience a unique and fun shopping adventure with us! 😜"