Brand Tone

Playful and Youthful, Approachable, Modern with a Nod to Tradition, Sensory and Experiential, Friendly and Engaging

Brand Values

• •Quality: Emphasis on using genuine Taiwanese tea from their own tea gardens in areas like Alishan and Lishan.
• •Innovation: Reimagining traditional tea culture with new flavors and modern presentation to appeal to a contemporary audience.
• •Accessibility: Making tea enjoyment easy and approachable for everyone, especially those new to tea.
• •Happiness and Connection: Positioning tea as a source of joy, comfort, and a way to connect with others.
• •Heritage: Honoring their family's over 30 years of experience in tea making.

Best Practices

• •Embrace Lighthearted Language: Use contractions, conversational phrases, and don't be afraid of a well-placed pun or playful emoji (where appropriate for the platform). Keep the language accessible and avoid overly technical tea jargon unless explaining something specific in a simple way.
• •Focus on the "Why": Connect the tea to experiences and emotions. It’s not just about the tea leaves; it's about the joy, the pause in a busy day, the shared moment. Highlight how the tea makes the consumer *feel*.
• •Visual-Verbal Harmony: Ensure the playful and modern tone of the copy is consistently reflected in the brand's visuals (photography, graphics, packaging). The words and images should tell the same story.
• •Know Your Audience (and Speak Their Language): While the Shopify store is in English, the primary audience currently seems to be Mandarin-speaking. If expanding the English-speaking market, ensure the humor and cultural references are relatable to that audience, while still maintaining the core playful and approachable essence.
• •Authenticity Over Gimmicks: While "humor" is in the name, ensure it feels genuine and not forced. The quality of the tea and the passion for tea culture should still shine through. The humor should enhance the brand, not overshadow the product's core value. The brand story of family heritage mixed with modern innovation is a strong point of authenticity.

Social Perception

Innovative Tea Brand, High-Quality Products, Aesthetically Pleasing, Youth-Oriented, Trustworthy (due to heritage)

Copy Examples

• •Tired of the same old brew? 🐐 Get ready to have your taste buds do a happy dance! Introducing our new [Flavor Name] Oolong – a surprising twist on a classic. It's seriously good tea, without the serious face. #GoatsHumorTea #TeaTimeReimagined #SipHappens
• •Weekends are for good vibes and great tea. ✨ Our [Tea Name] is the perfect companion for your chill moments or your next adventure. What are you sipping on today? Let us know! #YangAndHumorous #TeaLoversUnite #ModernBrew
• •Who said tea has to be stuffy? At Goats Humor (Yang's Humor Tea), we're mixing tradition with a whole lotta fun. Discover Taiwanese teas that are as delightful to drink as they are to look at. Let's get this tea party started! 🤸‍♀️
• •Hey Tea Explorer! 🕵️‍♂️ Ready to discover your new favorite cup? For a limited time, snag our 'Humor Me' Tea Sampler for [Discount]% off! It's the perfect way to taste the playful side of premium Taiwanese tea. Don't be sheepish, give it a try! 😉 #TeaDeals #GoatsGotTaste
• •Poll: "What's your go-to tea mood? 🤔 A) Cozy & Calm 😌 B) Fun & Fruity 🎉 C) Bold & Energizing 🚀 Vote now and we'll suggest a Goats Humor tea to match your vibe!" (Followed by slides showcasing relevant teas).