Brand Tone

Edgy and Dark, Confident and Unapologetic, Mysterious and Alluring, Artistic and Expressive, Community-Oriented (within its niche)

Brand Values

• •Individuality and Self-Expression
• •Authenticity
• •Quality within its Niche
• •Empowerment
• •Community

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., edgy, mysterious, confident), including words to use and avoid. Share this with anyone creating content.
• •Know Your Audience Intimately: Understand the language, slang (if appropriate), and cultural references of the alternative/gothic/punk subcultures. Your copy should resonate authentically with them.
• •Prioritize Visual-Verbal Harmony: Ensure your copy complements the dark, artistic, and edgy visuals of your brand. The words should evoke the same feelings as the images.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, an email, or a customer service response, the tone should remain recognizably goatPIERROT.
• •Tell a Story, Don't Just Sell: Frame your products within the larger narrative of self-expression, individuality, and the allure of the alternative. Connect with your audience on an emotional and ideological level.

Social Perception

A Go-To Source for Alternative Styles, Fashion-Forward within its Niche, Aesthetic and Visually Appealing, Representative of a Subculture

Copy Examples

• •Unleash the shadows. Our new 'Nocturne' utility jacket isn't just a layer; it's a statement. Forged for the urban explorer who commands the night. Own your darkness.
• •Conformity is a cage. We prefer the liberation of black leather and steel. What's your armor today? #goatPIERROT #StyleRebellion #DarkFashion
• •Decadence Awaits: The Obsidian Collection Has Arrived.
• •Embrace the Void. Select pieces now up to 40% off. Your new uniform is calling.
• •goatPIERROT is more than a brand; it's an allegiance. We craft the armor for a world less ordinary, for spirits who refuse to be muted. Define your own narrative.