Brand Tone

Energetic and Hype-Driven: The language is consistently high-energy, using words like "insane," "crazy," "epic," and "legendary". Colloquial and Slang-Heavy: The brand heavily uses modern slang and terms specific to the collector community (e.g., "Goated," "pulls," "hits," "fire," "grail," "Zard" for Charizard). Entertaining and Personality-Forward: The owner is central to the brand's voice, which is unfiltered, direct, and sometimes self-deprecatingly humorous. Community-Centric: The audience is frequently addressed as "fam" or "guys," fostering a sense of an inclusive, insider group.

Brand Values

• •Entertainment
• •Community
• •Transparency (within its model)
• •Hustle and Entrepreneurship

Best Practices

• •Embrace the Slang: Consistently use the language of the brand and its community. Terms like "Goated," "fam," "hits," "fire," "hype," and "letsgo" should be staples in the vocabulary.
• •Center the Personality: The owner's voice is the brand's voice. Copy should feel like he's saying it—direct, energetic, and unfiltered. Use "I" and "we" to maintain a personal connection.
• •Create FOMO (Fear Of Missing Out): Emphasize the limited nature of products ("Only 50 bags!") and the time-sensitive nature of live streams to drive immediate action.
• •Focus on the "Why," Not Just the "What": The product isn't just a Pokémon card; it's the experience of the pull. Copy should focus on the excitement, the risk, the community energy, and the thrill of the chase.
• •Be Visually Loud: The tone is not just in words but in visuals. Use all caps, bold text, and relevant emojis (🐐🔥🤯) to convey energy and hype in written copy, mirroring the high-energy style of the videos.

Social Perception

Engaging Entertainer: Goated Pullz is widely seen as a major entertainer in the Pokémon card space. Viewers are drawn to the high stakes, the owner's personality, and the excitement of big "pulls." Controversial but Honest: The brand and its owner are acknowledged as controversial, particularly regarding the gambling-like nature of the mystery bags. However, the owner's willingness to address these criticisms openly in interviews lends him a degree of authenticity. He doesn't hide what the business is. A Source for "Hits": For customers, the brand is perceived as a legitimate, if risky, way to acquire high-value, graded Pokémon cards. Testimonials and unboxing videos from customers showcase valuable pulls from the mystery bags. Community Hub: Followers see the brand as a central point for a specific sub-culture within the Pokémon hobby that values high-energy content and the thrill of collecting.

Copy Examples

• •🔥 THEY. ARE. BACK. 🔥 The Milky Bags v3 are officially LIVE on the site! We listened to the FAM and loaded these with even more vintage slabs and chase cards. 50 bags total. 16 insane chases. You know the vibes. Live rips start tonight at 8 PM EST on TikTok. Don't miss the madness! 🐐 #goatedpullz #pokemoncards #ripnship #pokemontcg #whoyoucollect
• •We're live! We're ripping the new Pigeon Bags and the energy is WILD. Someone's hitting a grail tonight, I can feel it. Tap in, join the GOATED FAM, and let's see some fire! Link in bio to grab a bag before they're gone! #pokemon #live #cardpulls #goated #fyp
• •Experience the Most HYPED Pokémon Card Openings on the Internet. Pick Your Pack. We Rip it LIVE.
• •Title: I Bought a $50,000 Pokémon Collection SIGHT UNSEEN | GOATED MAILDAY #12 Description: The craziest mailday we've ever had. We risked it all on a collection from Japan, and what we found inside is unbelievable. Are we GOATED or did we get wrecked? Watch to find out. #pokemoncollection #investing #unboxing #goatedpullz
• •Just saw a customer pull the Moonbreon from a $90 Pigeon Bag on stream. 🤯 What's the most GOATED pull you've ever had from ANY pack? Show me pics below 👇 #pokemoncommunity #tcg #goatedpullz